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Social Media Trends
in Higher Education
Michael Dixon II | @mdixonii
Social Media Trends in Higher Education
Social media describes the online
technologies and practices used
to share content, opinions,
insights, experiences,
perspectives and media.
Social Media Trends in Higher Education
Social Media Trends in Higher Education
Social Media Trends in Higher Education
Social Media Trends in Higher Education
Social Media Trends in Higher Education
Social Media Trends in Higher Education
FUTURE
– Mobile focused
– QR (Quick Response)
codes
– RFID scanners
CHANGE IS GOOD
– Nontraditional students are the majority
– More connected
– Students are making themselves known
GROUPS
– Built for organizing
around topics &
ideas
– Membership
restrictions
– Event inbox
messaging
PAGES
– Targeted post
– Custom HTML
pages
– Custom URLs
– Engagement
metrics
VS
ENGAGE
– Post relative
content
– Hold contests
– Post trivia
– Ask questions
– Check your score
Source: http://blog.varsityoutreach.com
GEAR
– Ongoing Facebook
campaign
– Post why you’re
excited to enter
– Three random
winners
– Purchased hat, t-
shirt & coffee mug
($30)
Received 50 entries
(over 5 days)
DETAILS
– Use approved
University branding
– Set filter to show
others
– Link to favorite
pages
– Create custom URL
– Don’t link with your
Twitter account
BASICS
– 140 characters
– #hashtags
– @reply
– RT
CONTENT
– Important
deadlines and
reminders
– Related news and
events
– Unique #hashtags
for events and
campaigns
SHH…LISTEN
– Search for relative
keywords
– Respond when
appropriate
TOOLS
– TweetDeck
• Multi-column
desktop application
– Bit.ly
• URL shortening
service
– TwitPic
• Photo sharing
application
BROADCAST
– Create a YouTube
channel
– Keep videos short
– Recap events
– Let students speak
for you
PROMOTE
– Web pages
– Email campaigns
– Email signatures
– Ads
– Widgets
PROMOTE
– Web pages
– Email campaigns
– Email signatures
– Ads
– Widgets
HAVE FUN
DON’T BE AFRAID TO STEP OUTSIDE YOUR COMFORT ZONE
INTEGRATE
– Created landing
page
– Embedded
YouTube video
– Posted on
Facebook
– Emailed alumni
– Promoted on Twitter
– Posted photos on
Flickr
Socialnomics
Erik Qualman
Six Pixels of Separation
Mitch Joel
New Community Rules:
Marketing on the Social Web
Tamar Weinberg
Social Media Trends in Higher Education
THANK
YOU
Michael Dixon II
mdixon@mtsu.edu
@mdixonii
www.slideshare.net/mdixonii

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Social Media Trends in Higher Education

Notas del editor

  1. Social Media Trends in Higher Education Michael Dixon II | @mdixonii
  2. Social has evolved over time to include many different things.
  3. Social media describes the online technologies and practices used to share content, opinions, insights, experiences, perspectives and media.
  4. Facebook has become crack cocaine for the internet.
  5. Twitter has 105 million registered users. Source: http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html
  6. YouTube has 2 billion video views per day. YouTube is the 2nd largest search engine (behind Google).
  7. 95% of companies find and attract employees using LinkedIn.
  8. Flickr host over 4 billion photos online.
  9. 30% percent of all online smartphone activity is dedicated to social media. Video: http://www.youtube.com/watch?v=EHlN21ebeak
  10. Our society is more mobile focused and continues to move in that direction. Technologies like quick response codes and RFID scanners will be more widely used in social media in the near future.
  11. Average Facebook user is 38. Average Twitter user is 39. Average LinkedIn user is 44
  12. There are over 3 million active Facebook pages. Most higher education institutions are using pages instead of groups. Never use your personal account for your institutions Facebook account.
  13. Give people a reason to come back to your page. Make sure your content is engaging. Typically the highest engagement days are Tuesday and Wednesday.
  14. The best advertising is free peer advertising. Our ongoing ‘MTSU Gear’ campaign is a great way get people engaged with our Facebook page. The last ‘MTSU Gear’ promotion had 23 comments over 10 days.
  15. Don’t forget the small details like approved branding, wall filters, favorite links and custom URLs.
  16. Use a mixture of content for posting on Twitter. Post deadlines, reminders, news, events, etc.
  17. Twitter's search engine receives around 600 million search queries per day. Search for relative keywords and respond when appropriate.
  18. Explore online tools for supporting your Twitter account. Tools like TweetDeck are great for people that manage multi Twitter accounts.
  19. If you don’t have a camera, research on-campus resources for video equipment. If you’re not a producer, seek out students/interns (usually within Mass Comm) that are looking for video projects.
  20. On every web page, we have icons for accessing our social network sites.
  21. We use social media icons on our email campaigns and provide links within our email signatures as well.
  22. For the 2010 MTSU homecoming event, we decided to run a fun campaign where students/alumni/families play our Dean in a game of corn hole (or bean bag toss) for a chance to win a fleece blanket. We stepped outside of our comfort zone and it paid off.
  23. I highly recommend the following books if you’re interested in learning more about how social media is changing the way we live.