Executive presence (EP) is a trait that all aspiring executives know they need to have in them

1. Executive Presence:
What it is — What it is not — and How to Develop “It”
By ABHISHEK SHUKLA
SECTION :- GAMMA
ROLL NO- 116

2. Executive presence can mean different
things. It is important to ensure you have
a behavioral understanding of this term.
This will allow you to have a definition of
what to work towards.
In the purest sense executive presence
is the ability to be in the center of the
room without hogging all the attention.
Humility and humbleness create a
balance between knowing and sharing
expertise.
2
INTRODUCTION

3. 3
According to the leadership, body language and professional success writer Carol
Kinsey Goman:
1.EP is not an attribute that is automatically assigned to you because of your
business results.
2. EP is not necessarily reflective of your true qualities and potential.
In addition, 4 other important myths regarding EP:
1. You are either born with EP or you are not: It is a relief to know leaders do
not have to be born with EP (it can be developed).
2. Once you arrive – you are done: What a leader accomplishes in the work place
does not give that leader a “free pass” to having executive presence. Leaders
may achieve substantial success and still not have EP.
3. Leaders have all the answers: Leaders do not need to have all the answers to
have EP (in fact, no leader has all the answers no matter what level they
find themselves).
4. EP is a one size fits all: Your EP is rooted in your authentic self. As Suzy
Monford, CEO Andronico’s, says: ‘You need to show up each day the way you
want to be perceived – which is simple to say, but difficult to accomplish unless
you do your homework and really know yourself.’”
“Instead, it depends
entirely on how other
people in the
workplace evaluate you.”

4. 3|HOW TO DEVLOPE EXECUTIVE
PRESENCEAll leader’s striving to develop their EP should work on the following 4 areas*:
1. Look the part – This is one of the easiest ways to quickly exude
executive presence.
2..Mind What and How You Speak – How you say something is equally
as important as what you say. Talk with people – not at people.
Conversation should flow – avoid too many details even when you are
the expert in an area.
3.Use Emotional Intelligence – It is not just about being competent –
you need to be ap- proachable and engaging– show both your
intelligence (IQ) and your warmth (EQ).
4. Get feedback – Solicit feedback from all people you work with (team
members, col-
leagues/peers, leadership, vendors, stakeholders, board members)
as well as family and friends. This will help you identify areas to work
on through training and coaching.
4

5. TOOLS TO ENHANCE
ONLINE PRESENCE
• Cyfe:-Cyfe is an all-in-one dashboard for social
media, analytics, marketing, sales, support,
infrastructure, and a whole lot more.
• Brand24:-If you want to know what people are
saying about your brand, this tool is just what
you need. Brand24 will immediately notify you
of any online mentions so you can reach out to
sales prospects, brand champions and
disgruntled customers right away.
• Wisestamp:-Wisestamp generates professional
email signatures that can help to grow your
business. More than 650,000 professionals are
using Wisestamp, and there are hundreds of
signature templates to choose from.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

6. • ClickMeeting:- Webinars are a great way to generate
interest for your business, and this tool enables you
to create them quickly and easily. Using ClickMeeting,
you can customize your webinars, analyze and follow
up with attendees, and track the success of every
event.
• Brandwatch:- Brandwatch is another tool that will
give you insight into what your customers are saying
about your brand, and what they want from your
business. This information is invaluable for building a
direct marketing strategy that will speak to your
audience and raise conversions
EXECUTIVE PRESENCE AND PERSONAL BRANDING

7. • Kissmetrics:- This tool allows you to segment
your audience so you can target visitors by
how they got to your site. Using Kissmetrics,
you can set triggers to engage with
customers based on their actions, and choose
the behavior
that visitors should display before you bother
showing them your campaign.
• OptinMonster:- If you want to convert website
visitors into email subscribers, you need to start
using this tool: OptinMonster allows you to
create and A/B test awesome lead capture forms
without having to bother with a developer, and
the lead generation software will bring big results
quickly.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

8. • Mention:-Use Mention to monitor your online
presence from any location. You will enjoy real-
time monitoring of brand mentions from social
media and around the web. Track all of the
important outlets including social media, blogs,
forums, and more, so you can really focus on
your brand and learn about your competitors.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

9. 14Additional TipstoEnhance yourExecutive Presence:
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1
Communication – Choose your words carefully, monitor your body language, pos-
ture. Vary your tone, inflection and pacing to match the situation and audience.
2
Inner Beliefs – Know your values and beliefs – watch how they show up in your
leadership. Give space for others to hold to their own beliefs while you do the same.
3
Take a Stance – Work to fully understand the situation, issue or problem, and then,
be decisive! Have confidence in your decision or position, but be ready to graciously
concede if necessary.
4
Make Allies, not Enemies— You never know when you may need the support of
someone,; practice savvy politics and try to build -not burn– bridges!
5
Take Initiative – Don’t wait until you get negative feedback - be proactive in develop-
ing your EP. Don’t forget to check in on progress by asking for continued feedback.
6
Be Authentic – EPis only effective if you know who you are and what you believe.
Your words and actions should be in alignment with the values, and beliefs.
7
Become a Good Storyteller— A story has the power to capture attention, influence
feelings and stimulate the attention of your audience. Use it!
8
Be Approachable— Be aware of your reactions to others as you pass in the hall or
when they come to your desk. Are you warm and engaging? Or hurried or bored?
9
Moderate emotions— While genuine emotion is fine to express… be careful inover-
whelming people around you with overexcitement, anger or anxiety.
10
Be Accountable— Your actions and your decisions are your own. Keep your promis-
es and own up to your mistakes.
11
Demonstrate Humility— No one appreciates bragging or overstating accomplish-
ments or contributions. Let your actions speak for themselves!
12
One Chance to Make a First Impression— Make it a positive and memorable one! It’s
your opportunity to practice many of your EPtraits!
13
Know Your Audience— Be wary of their background knowledge and opinions. Be
sure make adjustments accordingly—in your word choice, tone, pacing, etc.
14
Demonstrate Poise Under Pressure— In stressful situations, people look to leaders for
guidance in what to do and how to act. Your words, emotions, body language and
actions all inform if they can trust your lead.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

10. Need of Executive
presence for CEO’s
1.Connect with their audiences viscerally and
emotionally
2.Engage others to inspire action or change
3.Speak with conviction and passion
4.Adjust their style and approach to meet the
needs of a global and diverse audience
6. Tighten up their message for executive-level
consumption
EXECUTIVE PRESENCE AND PERSONAL BRANDING

11. EXECUTIVE PRESENCE DO’S:
Do what you believe is right in the face of controversy.
Be vulnerable. Step outside what is comfortable to risk
the unknown.
Have the humility to admit your mistakes and learn from
them.
Don’t need outside validation. Your internal satisfaction
and self-acceptance are enough.
Give away the glory because the goal was a team goal
and you’d have never achieved it without them.
EXECUTIVE PRESENCE AND PERSONAL BRANDING

12. Modify your behavior based on what other people
think.
Play it safe, freeze or lash out when you feel judged,
hold back because it “isn’t fair,” or “not the right time”
and avoid risk.
Deny mistakes, cover them up, blame others, or hope
to remedy the problem before anyone notices.
Seek attention and recognition to validate your good
work.
Brag about your virtues or take the credit for the work
of others.
EXECUTIVE PRESENCE DON’TS :
EXECUTIVE PRESENCE AND PERSONAL BRANDING

13. THANKYO
U
EXECUTIVE PRESENCE AND PERSONAL BRANDING