Executional Frameworks for Products & Services

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The document instructs the reader to select an existing product or service and in a 2-3 page paper, describe its unique selling proposition. It also asks the reader to create and describe four executional frameworks using the same unique selling proposition and describe a fifth framework. The paper must follow APA style guidelines and include citations from the course text and at least one scholarly source from the university library.

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Executional Frameworks
Select an existing product or service. In a two- to three-page
paper (excluding the title and reference pages) address the
following:
Describe the product’s or service’s unique selling proposition
(USP).
Create and describe four different executional frameworks using
the same USP.
Describe a fifth framework.
Your paper must be formatted according to APA style as
outlined in the Ashford Writing Center, and it must include
referenced citations from the text and at least one scholarly
source from the Ashford University Library

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