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Social media

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Social media

  1. 1. Join the Social Media Community<br />Northwestern Technology<br />
  2. 2. Video<br />Podcasting<br />Online Communities<br />Wikis<br />Micro Blogging<br />Social Networking<br />What is Social Media<br />
  3. 3. Unparalleled Access to Information<br />Enhanced Brand Awareness & Perception<br />Better Engagement with Customers, Employees, & Business Partners<br />Collaboration<br />Richer User Experience<br />Improved Web Metrics<br />Increased Control over the Company’s Marketplace Message<br />The Conversation<br />Benefits for Social Corps <br />
  4. 4. Social Media- The “Conversation”<br />The closest thing to a one-on-one convo.<br />Anyone can participate.<br />Technology has enabled companies the power to converse like never before<br />Join The conversation<br />…There’s a conversation going on about your company whether or not you participate, so maintain control of your message and participate!<br />
  5. 5. Consumer buying habits<br />Brand perception<br />Competitive landscape<br />Product support issues<br />Unparalleled Access to Information<br />
  6. 6. Be better engaged with “influencers”:<br />Customers<br />Employees<br />Bloggers<br />Journalists<br />Companies that use social media are:<br />Creative<br />Willing to take risks<br />Enhanced Brand Awareness & Perception<br />
  7. 7. Different social media can be created for each audience<br />Everyone can be more involved<br />Customers are treated like they’re important<br />Better Engagement with Customers, Employees, & Business Partners<br />
  8. 8. Social Networks:<br />Facebook<br />Myspace<br />Blogs<br />Photo Sharing <br />Flickr<br />Photobucket<br />Online Communities<br />Micro blogging tools<br />Tiwtter<br />Social bookmarking<br />Digg<br />Newsreaders<br />NetVibes<br />Google Reader<br />Video Creation & Sharing<br />Qik,<br />Seesmic<br />YouTube<br />Ustream TV<br />Social Media:The products used to participate<br />
  9. 9. Authenticity<br />Transparency<br />Immediacy<br />Participation<br />Connectedness<br />Accountability<br />What makes Social media Valuable<br />
  10. 10. Social Media Today<br />
  11. 11. Smartphone Apps<br />Mobile Websites<br />Social Media & Technology<br />
  12. 12. Facebook<br />1.5 Million business pages<br />400+ million active users<br />Twitter<br />24+ million unique visitors per month<br />500 million tweets per day<br />LinkedIn<br />60+ million professionals worldwide<br />Social Networking<br />
  13. 13. Dell<br />Uses social media to learn about customers and provide what they’re looking for<br />Participates in Dell Community, Facebook, LinkedIn, Twitter, Slideshare, Flickr, YouTube, Orkut, Xing, RenRen, and Sina<br />Verizon<br />Uses social media to share news, opinions, and information which is accessbile from just about anywhere.<br />Participates in different social media resources for each aspect of their company.<br />Social Media in the IT industry<br />
  14. 14. Facebook<br />Provide updated company information<br />Interact with customers<br />Free way of promoting the business<br />Offer promotions such as contests<br />Quickly provide pictures and video of current products<br />Twitter<br />Provide current event updates<br />Quickly distribute new information<br />Connect with other business owners<br />Northwestern Technology’s Facebook & Twitter Accounts<br />
  15. 15. Company Biography<br />Products<br />Services<br />Contact Information<br />Links to website, & Social networking sites<br />Northwestern Technology APP<br />
  16. 16. Works Cited<br />Postman, Joel. "Social Media Goes Corporate." SocialCorp social media goes corporate. Berkeley, Calif.: New Riders, 2009. 1-16. Print.<br />Rudman, Jason. "Six Key Benefits of Using Social Media for Small Business." Open Forum.N.p., n.d. Web. 2 Sept. 2011. <www.openforum.com/idea-hub/topics/technology/article/six-key-benefits-of-using-social-media-for-small-business-jason-rudman >.<br />"SEOmoz | Social Media Marketing Guide, Directory, & Resources ." SEO Software. Simplified. | SEOmoz . N.p., n.d. Web. 2 Sept. 2011. <http://www.seomoz.org/article/social-media-marketing-tactics>.<br />" Social Media | Dell ." About Dell | Dell . N.p., n.d. Web. 4 Sept. 2011.<br /> <http://content.dell.com/us/en/corp/about-dell-social-media.aspx>.<br />"Social Networking Statistics 2010 | Graphics MS." Graphics.ms | Chicago Marketing & Advertising | Chicago Web Design & Print Services Company | Brand Identity Design. N.p., n.d. Web. 2 Sept. 2011. <http://www.graphicsms.com/blog/877- social-networking-statistics-2010>.<br />"Verizon Social Media." Verizon. N.p., n.d. Web. 4 Sept. 2011.<br /><www22.verizon.com/socialmedia/>.<br />

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