Genre refers to a set of conventions within filmmaking that provide familiar reassurance through elements like mise-en-scene, plot, and iconography, but genres are not static and their conventions are constantly renegotiated between the film industry and audiences to allow for new twists, with genres also being subject to change based on shifting social, cultural and political factors that impact all media forms over time.

1. WHAT IS GENRE?
Set of Conventions Not Static
Mis-en-scene Familiar reassurance-
Plot New twists
Representation of style Renegotiated between
Actors industry and audience
Narratives
Iconography
Predict Rick! Subject to change
Social-Cultural
Political-All Media
Forms Change