Senior Digital Strategist Dawn Borglund gave a brief talk at Drupalcon 2014 in Austin updating companies on what's going on in Search Engine Optimization and providing a few quick wins organizations can start implementing today.

1. 4 SEO Tips You Can
Implement Today
By: Dawn Borglund
June 5th, 2014

2. Dawn Borglund
Senior Digital Strategist
@dawnborglund

3. Design/Theming
● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
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Development
● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal
websites that achieve the strategic results you need.
Digital Strategy
● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration

4. What is SEO?
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5. Factors that influence SEO
● Relevancy - Google serves the pages that it thinks users are
looking for when they do a search.
● Popularity - If a page is interesting, it will naturally get
shared which brings links back to your website.
● Reputation - Links from important or authority websites
boosts your reputation with Google.
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6. 4 tips you can
implement today
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7. 1. Optimize your
current content
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8. @Mediacurrent
The basics
● No duplicate content
● All pages need a unique, keyword rich page title
● Write really interesting and keyword rich headlines
● Add keywords to your images and videos

9. @Mediacurrent

10. 2. Write for your
audience first- not
search engines!
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11. @Mediacurrent
Characteristics of web readers
● They scan content. Which means big blocks of text don’t work and you
have to get their attention fast.
● They are impatient and/or on the go. Get to the point fast! No fluff.
● If it’s ugly or plain, it’s easy to skip. Use photos and videos.
● They know they don’t need you. A lot of people are competing for their
attention.

12. 3. Write really
great content
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#content
is king

13. Interesting content is
● Entertaining
● Educational
● Empowers readers to take the next step
● Brags without SELLING
● Has amazing headlines
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15. 4. Start building
links naturally
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16. @Mediacurrent
Easy ways to build links
● Secure all of your social and review sites.
● Leverage existing relationships with vendors, partners, and
brand advocates.
○ Guest blog for other websites & do testimonials
○ Invite them to write for you
● Digital PR.
○ Help A Reporter Out (HARO)
○ Speak at an event
○ See where you’re already mentioned
● Be the expert.

17. REMEMBER!
Remarkable content is hard. BUT. It’s
the key to beating the competition!
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18. Thank You!
Questions?
@Mediacurrent Mediacurrent.com
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