Franktown Community Profile Video Meeting
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This document provides an overview of real estate video marketing. It discusses using video to establish thought leadership, generate leads, increase sales and improve customer retention. It outlines content types like property tours and testimonials. The goal is to dominate search engine results and position the realtor as a local expert. Analytics are used to measure video effectiveness across hosting sites, syndication platforms, and social media. Examples of video ideas for different real estate topics are provided.
![Video Marketing Goals The creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet. The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert. Marketers use video marketing as a means of achieving a variety of business goals. These may include: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Franktown Community Profile Video Meeting
- 1. Real Estate Video Marketing Overview Mark Schow – Mediamax, Inc. www.MediamaxMarketing.com
- 6. Dominate Google search results
- 7. Establish yourself as a trusted regional, local or hyper local real estate expert
- 8. Generate buyer & seller inquiries
- 9. Real Estate Related Content
- 13. Photography
- 14. Virtual Tours (Single Property Websites)
- 15. Video Slideshows
- 17. Screencasts
- 18. Key Wording
- 19. Tagging content for Search Engine Optimization
- 20. Distribution
- 21. Hosting & Video Sharing Sites
- 23. Measure
- 25. Internet Search Engines What is the #1 Internet Search Engine? Google What is the #2 Internet Search Engine? YouTube
- 26. Search Engine Ranking March –vs- April 2010
- 27. Video Referring Site Ranking August 2010
- 28. Tube Mogul Syndication Sites
- 29. Tube Mogul Syndication Sites
- 30. Google Search – Zachary Epps Everything Results
- 31. Google Search – Zachary Epps Video Results
- 32. Google Search – Zachary Epps Video Results
- 33. YouTube Search – Zachary Epps Video Results
- 34. Yahoo Search – Zachary Epps Video Results
- 35. Google Search – Real Estate Listing Video Results
- 36. Google Search – Real Estate Listing Video Results
- 42. Social Media Site Exposure
- 46. Obeo Tours as Video
- 51. It’s all about Eyeballs!
- 52. Thank You!
- 54. Tags