The creation, tagging and distribution of multimedia content with the purpose of engaging current and prospective customers via the Internet; the motivation behind content marketing is the belief that educating the customer results brand recognition as a thought leader and industry expert.
Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.
1. Video, Photography & Virtual Tours
Visual Content Marketing for Real Estate
Mark Schow – Mediamax, Inc.
www.MediamaxMarketing.com
2. Visual Content Marketing
The creation, tagging and distribution of multimedia content
with the purpose of engaging current and potential
customers via the Internet.
The motivation behind content marketing is the belief that
educating the customer results in the brand’s recognition as
a thought leader and industry expert.
Marketers may use content marketing as a means of
achieving a variety of business goals. These may include:
thought leadership, lead generation, increasing direct sales,
introducing specific brand language and improving
customer retention.
3. Visual Content Marketing
Presentation Overview
•Marketing Goals
•Dominate Google search results
•Establish yourself as a trusted regional, local or hyper local real estate expert
•Generate buyer & seller inquiries
•Real Estate Related Content
•Listing Marketing
•Personal Branding
•Visual Content Types
•Photography
•Virtual Tours (Single Property Websites)
•Video Slideshows
•Full Motion Videos
•Screencasts
•Key Wording
•Tagging content for Search Engine Optimization
•Distribution
•Hosting & Video Sharing Sites
•Syndication Platforms
•Measure
•Analytics to measure effectiveness
4. Internet Search Engines
What is the #1 Internet Search Engine?
Google
What is the #2 Internet Search Engine?
YouTube
22. Great Ways to use Photography to
Promote Yourself and Your Business
1. Take pictures of:
Local neighborhoods
Colorado Landmarks
Colorado Scenery
Businesses
Listings
2. Create Video Slideshows, Keyword and upload to:
YouTube.com
Hundreds of other Video Sharing Sites
3. Keyword tag images and upload to:
A Photography Blog
Slideshare.com
Facebook.com
Flickr.com
Twitpic.com
23. •Full Motion Video (Keyword Searchable)
•Do it Yourself
•Walking Home Tour Example
•Market Update Example
•Pro-sumer
•Mini Profile Example
•Community Event Example
•Home Tour Example
•Professional
•Video Business Card Example
•Home Tour Example
•Community Tour Example
Visual Content Types
Video
24. 1. Personal Introduction – Video Business Card
2. Personal Profile
3. Listing Presentation Video
4. New listing Announcement
5. Open House Announcement
6. Customer Testimonials
7. Neighborhood Business Owner Interview
8. Neighborhood Park or Community Tour
9. School Faculty Interview
10. Home Staging Profile
11. Professional Photographer Profile
12. Frequently Asked Questions Video
13. The Short Sale Process
14. 203k Loan Opportunities
15. Charity Activity Profile
16. Neighborhood Activity
17. Neighborhood Homeowner Interviews
Real Estate Industry - Video Ideas
25. •Virtual Tours & Video Slideshows (with Photography Services)
•Obeo.com – $99 to $199 Example
•Tourfactory.com - $130 to $230
•Circlepix.com - $100 to $140
•eHomeparade.com - $89 to $165
•Grapeimaging.com - $112 to $235
•Virtualtourscolorado.com - $198 to $349
•Digitalmagicpro.com - $120 to $190
Visual Content Types
Single Property Websites
26. •Video Slideshow
•Single Property Website Example
•Neighborhood Tour Example
•Creating Video Slideshows
•Virtual Tour Providers – Free to $20/listing
•Hundreds of Slideshow creation services
•Video Editing Software
•Apple iMovie – Free with Mac
•Windows Movie Maker – Free with PC
Visual Content Types
Video Slideshow
27. •Screencast Videos
•Jingproject.com & Screencast.com – Free, Pro Account $14.95/yr
•Screentoaster.com - Free
•Complete Comparison Chart
•http://en.wikipedia.org/wiki/Comparison_of_screencasting_software
•Home Tour Example
•Client Communication Example
Visual Content Types
Screencast Videos