1. S
Social Gaming
How games are changing the world!
Hussam Hammo
Chief Products Officer
@abuhammo

2. About Wizards Productions
S Wizards has 11 titles, 10 were made inhouse
S Has 350 thousand registered players
S +30 million page views per month
S Business model: Freemium (user upgrades)
S Recently launched the first Arabic MMO girls game on
Facebook

3. Our Main Products

4. Our Main Products

5. Our Statistics
S 64% of users are from Saudi Arabia
S 71% of users are between 13 – 22 years old
S 80% of payments come from Saudi Arabia
S Average time on site: 15 minutes, up to 30 minutes
S All revenue comes from virtual goods

6. Case Study: Zynga
S Publisher of Farmville, Texas HoldEm, Mafia Wars …
S 350+ Million Active users per month! (source: Zynga.com)
S Zynga owns 6 of the top 10 Facebook games
S 1+ Million US Dollars revenue per DAY (450 million in 2010)
S 90% of Zynga’s revenues come from selling virtual goods
S Zynga gamers raised 1.5$ million for Haiti Relief fund in 5 days

7. Games cant be ignored!
S 53% of Facebook users play games (270
million)

8. Games cant be ignored!

9. Games cant be ignored!
* Neilsen

10. Advertising using games
S 7% of online time is spent
playing games
S In game advertising is expected
to reach $3 billion in 2014
S 72% of gamers recall seeing
ads for brands in-game
(average 29%)

11. In game Advertising
S Spending on in-game
advertising and product
placement, will reach $1 billion
by 2010 Yankee Group, a Boston research firm.
S Targeting the right audience
S Interactive advertising, unlike
traditional banners, users can
buy, sell and keep your brand in
their inventory

12. In game Advertising
S Non profit Water.org raised
$13,000 in under a week through
FishVille players purchasing a
specially designed fish. Traffic to
their website increased ten-fold
during the campaign.
S Advertising in videogames, after
all, gives marketers a rare
opportunity to buy a starring
role in a popular entertainment
vehicle.

13. Product Placement example
Arabianhitman.com
Arabianhitman.com

14. S Players frequently buy items from the game (guns, shields and
potions)
S Guns and shields are used to help protect the player as well as giving
him/her an attack bonus
S The laptop with its technologically advanced features can easily
replace the shields by giving the player the ability to ie. infiltrate
enemy bases and jam their signals
Product Placement example
Arabianhitman.com

15. Product Placement example
Arabianhitman.com
S When a player buys a Sony Vaio,
he will receive a $50 voucher
S These vouchers can be
redeemed on any of Wizards
Productions games which
includes an 11 game portfolio

16. Product Placement examples

17. Product Placement examples

18. THANK YOU!
Hussam Hammo
hussam@wizardsproductions.com
@abuhammo
www.wizardsproductions.com
We take our gaming seriously