Teams were jockeying for the position during the final weeks before the playoffs, but the battle for official mascot supremacy on Twitter had already been won by the world’s sassiest lion: Bailey of the LA Kings. We used our media monitoring and analysis technology to determine which NHL mascots got the most buzz on Twitter during the run-up to the Stanley Cup Playoffs. Looking to do some media analysis of your own? Ask one of our Media Analysis Experts how MediaMiser’s media monitoring solutions can help your business.