Omma social 1320 sponsored lunch social code
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Omma social 1320 sponsored lunch social code
- 1. Capabilities Overview September 2012
- 2. Who We Are Subsidiary of Began as a Now offer Partner to Designated a Facebook beta campaigns and top advertisers Facebook ads API developer intelligence and agencies Strategic in 2010 across across all verticals PMD. multiple social platforms. 2
- 3. What We Offer ADVERTISING INTELLIGENCE including in-depth analysis of Facebook Premium and lifestyle profile of Facebook page post View Tag Tracking Facebook fan base reach and engagement 3
- 4. Client Highlights Won competition against more than10 other API vendors to become Samsung’s preferred API partner to meet aggressive 2012 fan goals. Initially tapped SocialCode in 2010 to drive 750,000 fans in under two weeks for the inaugural year of Small Business Saturday. Now partner to grow communities, engagement and activation (credit card signups) across multiple business lines. Drove sign ups and participation in the Perk Rewards customer loyalty program. Launched new new mint chocolate chip K-cup flavor. 4
- 5. Leveraging Social Advertising Achieve your objectives through a cross-platform approach Build a Become part Proactively community of the reach to activate conversation professionals 5
- 6. Cultivate an Owned Community to Reap the Greatest Return Community members Community members have broadcast power, convert at a rate 2 to 5X higher generating 38 earned impressions than non-members per engagement. on downstream offers. 6
- 7. Not all community members are created equal. Engaged members are the value drivers. Targeting “Social Influencers” leads to… 7
- 8. How We Can Help Meet Your Objectives CAMPAIGN OBJECTIVES GROW REACH & ENGAGE ACTIVATE EFFICIENTLY GROW EFFECTIVELY DRIVE PROFITABLY CONVERT a qualified, valuable awareness and users on offers and community community engagement promotions 8
- 9. Case Study: Grow Rapidly & Efficiently Fueled growth of a fan base for automaker’s launch of a new eco model GROW Doubled fan base surpassing the million fan threshold Growth fueled by competitive conquesting and targeting fans of sister brand pages Identified the segments of responders and what they responded to 9
- 10. Case Study: Reach & Engage Maximized reach and engagement among brand’s fans and friends of fans REACH & ENGAGE Boosted page engagement by 10X by promoting video content Targeting fans and friends of fans garnered 20K shares Measured 34% increase in awareness of new model through pre-post campaign polling. 10
- 11. Case Study: Activate Targeted cultivated fan base to efficiently drive conversion on launch offer ACTIVATE Drove 45K submissions for launch special offer Saw a 3.8X higher conversion among fans than non-fans with the same interest set. 11
Notas del editor
- SocialCode is a hybrid technology company / advertising agency. We partner with brands and agencies to provide social advertising and intelligence solutions that leverage our proprietary technology and the deep experience of our team. We’ve been in this space since its advent. SocialCode began in 2010 as one of the first Facebook Ads API beta partners. Two years and tens of millions of ads later, we now deliver campaigns and intelligence across multiple social platforms including Twitter and LinkedIn. We’ve worked with more than 200 advertisers—including a third of the Leading National Advertisers—across all verticals to help them achieve their brand objectives. What we are most proud of isnumber of clients that turn to SocialCode for a second, third, tenth time to fulfill their social advertising needs. When we ask why they continue to work with us, they give two reasons: First because of results we achieve and the return on their social investmentSecond, because of the strategic counsel we provide – by eliciting and sharing actionable insight from campaigns that informs their overall social strategy.This is important to use, because ROI is the guidepost for everything we do.