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Today’s consumer is a moving target - they lead multifaceted lives, making it imperative that marketers reach them wherever they are in their day. While traditional personae-based targeting used to be the go-to approach, microtargeting is now the key to reaching an audience, and unlocking countless others. We will demystify the process for building a multi-dimensional target in a digital world: the keys to success for growing your brand with the right message AND right influence working in harmony as a powerful framework for success.
Randi Jachino, VP of Marketing, Weleda North America