1.
Do you have what it takes for VIDEO SUCCESS?
Anthony Risicato, General Manager

2.
A capability that represents a minimum
requirement to have a credible competitive
starting position in a market or other
business arrangement.

3.
v
v
100%
VIEWABLE
75%
VIEWABLE
50%
VIEWABLE
25%
VIEWABLE
0%
VIEWABLE
THAT CAPABILITY FOR VIDEO
IS VIEWABILITY

4.
FIRST TO BE GRANTED
MRC ACCREDITATION
SPECIFICALLY FOR
VIDEO VIEWABILITY
NEWLY ACCREDITED VIDEOHUB METRICS
Average Viewability Percentage
Engagement Rate
Clicks
Served Digital Video Impressions
Unique Cookies Reach

5.
Data Known
The sample size for
which viewability
data was known
%ofImpressions
Viewable Portion (%) of your Ads
40% of your
impressions were
60% viewable. Only 2% of your
impressions were
fully viewable for the
duration of the ad
A VIEWABILITY METRIC THAT CAPTURES TIME
Average Viewability %
MRC accredited. Shows
viewable ratio of video
over time.
Impression Viewability %
The viewable percentage of
an ad when the impression
is counted.

6.
A VIEWER VISITS A WEBPAGE…
AD BEGINS IN
MEDIUM-SIZED
PLAYER
VALUE = .9
AD ENDS
PUBLISHER
CONTENT
BEGINS TO
PLAY
100
100%
0 SEC
100
100%
7.5 SEC
100
100%
15 SEC
50
50%
22.5 SEC
0
20%
30 SECQUARTILE:
AD VIEWABILITY:
ASSIGNED VALUE:
eQ
SCORE:
.9 [( + + + / 4 ] = 67.5100% 100% 75% 25%

7.
A SHIFT IN
PERCEPTION
IS TAKING
PLACE WITHIN
DIGITAL
ADVERTISING
DR
CTR
ENGAGEMENT
RATE
TIME SPENT
UNIQUE FREQUENCY
UNIQUE REACH
BRAND HEALTH
EFFICIENCY
DR
EFFECTIVENESS
BRANDING

8.
THE TOOLS HAVE TO CHANGE TOO

9.
Source: Luma Partners LLC 2012

10.
SO WHAT’S A
BRAND MARKETER
TO DO?

11.
MEASURE AND
KNOW WHAT
MATTERS TO
DRIVE RESULTS

12.
A VIDEO PLATFORM DESIGNED FOR BRAND MARKETING

13.
NATIONAL QSR CHAIN: IMPLEMENTING VIEWABILITY
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
June - July July Oct - Dec Oct - Dec Dec - April
Viewability: Trends over Time
100% In-View Partially Viewable Non-Viewable
QSR Benchmarks:
• 80% Full Viewability
• 13% Partial
• 7% Non-viewable
VH Benchmarks:
• 70% Full Viewability
• 21% Partial
• 9% Non-viewable
IMPRESSIONS
BEFORE VIDEOHUB AFTER VIDEOHUB
PUBLISHING PARTNERS
HELD ACCOUNTABLE
FOR 80%+ VIEWABILITY

14.
MEASURE
VIEWABILITY
UNDERSTAND
ENGAGEMENT
KNOW WHEN
& WHERE
KNOW WHY IT
WORKED

15.
REMEMBER.

16.
Do you have what it takes? THANK YOU.