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Glossy magazine,[object Object]
Research question,[object Object],“Have digital interactive media influenced and reinvented the structure of the classic magazine format?” ,[object Object]
Research,[object Object],What are the features of a classic magazine?,[object Object],What kind of influence do new media have on the classic magazine?,[object Object],What are the advantages of new media?,[object Object],How can the magazine industry use new media?,[object Object]
Classic magazine ,[object Object],Mass media,[object Object],Periodical,[object Object],Variety of articles,[object Object],Print,[object Object],Financedby:,[object Object],circulation,[object Object],advertising,[object Object]
Classic magazine,[object Object],Producer  consumer,[object Object]
Classic magazine,[object Object],No needfor a internet/computer/mobile phone,[object Object],Reading from print paper is more convenient,[object Object],The content is of higherquality,[object Object]
Influencenew media,[object Object],Tensionbetween print an online magazines,[object Object],New media?Enrichtentorreplacement?,[object Object]
Influencenew media,[object Object],Decreasingrevenues,[object Object],Decline ad pages,[object Object]
Influencenew media,[object Object]
Advantagesnew media,[object Object]
Advantagesnew media,[object Object]
Advantagesnew media,[object Object],Attractingadvertisers,[object Object],cheapway of communicatingwithaudience,[object Object],track impact of messages,[object Object],E-commerce,[object Object]
Classic magazine and new media,[object Object]
Classic magazine and new media,[object Object],Mobile wireless (HEARST magazine),[object Object],Tablet (SportsIllustrated),[object Object]
Classic magazine and new media,[object Object]
Conclusion,[object Object],It is notlikelythat the print magazine willdissapearverysoon, even though the industry is changing. ,[object Object],New media offer a wide range of options to enrich the print magazine. ,[object Object]
Empirical research,[object Object],Focus groups,[object Object],Peoplefrom target groups,[object Object],Peoplewithtechnologicalexpercience,[object Object]
Recommendation,[object Object],Seenew media as anopportunity, soinvest,[object Object],Create cross media packages,[object Object],Don´t lose the print magazine, butintegratenew media in the current business model,[object Object]
Recommendation,[object Object]
Questions?,[object Object]

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