Microformats: The What, Where, Why and How

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Microformats are formats for adding semantics to HTML tags to make information like contact details, events, and reviews machine-readable. They allow search engines and browsers to better understand information on web pages. Microformats are created by adding HTML class names and attributes that follow particular patterns to tags like <div>, <span>, and <p>. This helps machines identify different types of information and extract it from pages.

Technology Business

Microformats:
The What, Why, Where and How

Mark Meeker
Architect, UI Engineering

Orbitz TechTalk
Chicago, Illinois
October 31, 2007

• What are microformats?
• Why are they important?
• Where can they be found?
• How are they created?

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Microformats: The What, Where, Why and How

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