E-commerce
Personalization
Francisco Carrero
CEO, BrainSINS
@FkieCarrero
martes, 4 de marzo de
After lead generation, the fight is for retention
martes, 4 de marzo de
Personalization has been a
traditional strategy
martes, 4 de marzo de
In the online world, it is about identifying
behavior patterns...
martes, 4 de marzo de
...to make each and every
customer feel unique
martes, 4 de marzo de
Personalization
shows clear benefits
35% Repeat Customers
Increase
65% New Users
10% AOV Increase
62% Users find it useful...
Most stores agree, but only a few apply it
94% Accept as critical
72% Don’t know how
56% Don’t apply
4% Are doing it great...
Barriers are important
47% IT Department
44% Lack of resources
32% No Real Time Techonolgy
martes, 4 de marzo de
But barriers can be breached
martes, 4 de marzo de
5 Steps towards Personalization
martes, 4 de marzo de
1. Recognition
Name
Preferences
Colors
Sorting criteria
martes, 4 de marzo de
2.Behavioral Targeting
Geolocation
Web Activity
Inbound Channels
martes, 4 de marzo de
3. Email personalization
Newsletter
Personalization
Email retargeting
Cart Abandonment
Recovery
martes, 4 de marzo de
4. Product
Recommendations
Up-selling
Cross-selling
Related Items
martes, 4 de marzo de
5. Multichannel Personalization
Offline and Online
Mobile and Tablets
martes, 4 de marzo de
Don’t forget that human interaction
is sometimes needed
martes, 4 de marzo de
Combine Personalization with
other Loyalty Programs
Points
Incentives
Gamification
martes, 4 de marzo de
...attend personally to their needs
And when you make a mistake...
martes, 4 de marzo de
¡¡Thank you!!
Francisco Carrero, CEO
francisco.carrero@brainsins.com
Twitter: @FkieCarrero
martes, 4 de marzo de
Próxima SlideShare
Cargando en…5
×

Ecommerce Personalization - Francisco_Carrero

333 visualizaciones

Publicado el

Behind the customization, there is an science that always allows to decide what the customer and the store can choose, and select what promotions should be apply. The personalization can guide the customers through the process of searching for products, and applies mechanisms to make the customer return as many times as possible. The personalization helps to sell more and to more people, and helps to build loyalty between the brands and their customers.

Publicado en: Tecnología
0 comentarios
2 recomendaciones
Estadísticas
Notas
  • Sé el primero en comentar

Sin descargas
Visualizaciones
Visualizaciones totales
333
En SlideShare
0
De insertados
0
Número de insertados
30
Acciones
Compartido
0
Descargas
4
Comentarios
0
Recomendaciones
2
Insertados 0
No insertados

No hay notas en la diapositiva.

Ecommerce Personalization - Francisco_Carrero

  1. 1. E-commerce Personalization Francisco Carrero CEO, BrainSINS @FkieCarrero martes, 4 de marzo de
  2. 2. After lead generation, the fight is for retention martes, 4 de marzo de
  3. 3. Personalization has been a traditional strategy martes, 4 de marzo de
  4. 4. In the online world, it is about identifying behavior patterns... martes, 4 de marzo de
  5. 5. ...to make each and every customer feel unique martes, 4 de marzo de
  6. 6. Personalization shows clear benefits 35% Repeat Customers Increase 65% New Users 10% AOV Increase 62% Users find it useful martes, 4 de marzo de
  7. 7. Most stores agree, but only a few apply it 94% Accept as critical 72% Don’t know how 56% Don’t apply 4% Are doing it great martes, 4 de marzo de
  8. 8. Barriers are important 47% IT Department 44% Lack of resources 32% No Real Time Techonolgy martes, 4 de marzo de
  9. 9. But barriers can be breached martes, 4 de marzo de
  10. 10. 5 Steps towards Personalization martes, 4 de marzo de
  11. 11. 1. Recognition Name Preferences Colors Sorting criteria martes, 4 de marzo de
  12. 12. 2.Behavioral Targeting Geolocation Web Activity Inbound Channels martes, 4 de marzo de
  13. 13. 3. Email personalization Newsletter Personalization Email retargeting Cart Abandonment Recovery martes, 4 de marzo de
  14. 14. 4. Product Recommendations Up-selling Cross-selling Related Items martes, 4 de marzo de
  15. 15. 5. Multichannel Personalization Offline and Online Mobile and Tablets martes, 4 de marzo de
  16. 16. Don’t forget that human interaction is sometimes needed martes, 4 de marzo de
  17. 17. Combine Personalization with other Loyalty Programs Points Incentives Gamification martes, 4 de marzo de
  18. 18. ...attend personally to their needs And when you make a mistake... martes, 4 de marzo de
  19. 19. ¡¡Thank you!! Francisco Carrero, CEO francisco.carrero@brainsins.com Twitter: @FkieCarrero martes, 4 de marzo de

×