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Disney Persuasive Narrative

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Disney Persuasive Narrative

  1. 1. Megan Fingert COM 495 Robert Yale October 2, 2011 Megan – This is an outstanding narrative. You’ve done a really great job capturing a heartwarming story of a Disneyland visit without making it too schmaltzy or unrealistic. It seems believable and works well with the existing brand character and personality of Disney. It seems as though a narrative like this would be quite at home as a testimonial on the Disney website with accessibility information for parents. I’m glad that you didn’t try to make the persuasive purpose overt – it is subtle and understated and likely to be very effective. Really nice work on this! – Rob 97 Persuasive Narrative My client is the Disney Parks and Resorts facet of the Walt Disney Company. Dedicated to creating the most magical experiences on earth, Disney Parks and Resorts serve as one of the largest draws of revenue for the Walt Disney Co. While this narrative could best represent any Disney park all over the world, I have chosen to focus on Disneyland, the flagship park, for this assignment. It is the park I grew up going to at least twice a month and the one I feel I can best communicate. The persuasive purpose of this narrative is to make known the programs and training that Disney has created for the park and park employees to ensure wonderful experience for physically and mentally handicapped children. The target audience of this narrative is parents of handicapped children. Have you ever seen a child light up with joy like this? My daughter has never been to Disneyland, but, just like every child, she just seems to know the experience that awaits her today. Yet, the anxiety is still filling up within me. I look at my older son, at my husband, and can’t help but wonder if she will enjoy today as much as they will. I pulled the Sleeping Beauty costume over her head, and, as I ruffled the pink tulle skirt, she sat on the counter looking just like any other kid. I scooped Kelsey up in my arms, her golden brown hair bouncing as she giggled. Then, I lowered her into her wheel chair – today, we are calling it her royal throne.
  2. 2. I can’t remember a time when a trip like this was so stress free. We traveled to a theme park last year and I fear my family will never forget the experience. No accessible ramps, waiting for hours for a lull in the line so we could successfully put Kelsey onto the ride, accessible restrooms on the far edges of the park only. There is no worse experience that knowing that your child feels different from everyone else, but today would be different. She could hardly contain herself. Kelsey was smiling the biggest smile. As I looked into my husband’s eyes, he winked at me. I began to smile too. We linked hands as we watched our son push our daughter up to the gates. As I began search for our tickets, a warm hand touched my shoulder. I turned and saw a cast member smiling from ear to ear. “You must be the Johnson’s – welcome to Disneyland. Let me show you to the entrance that will best serve you!” said the delightfully bubbly young redhead. She escorted up towards an accessible gate where more happy faces came to greet us. We left armed with a map and a list of time for attractions. We pushed onward, past the train station. I heard a squeal. ‘Oh no, Kelsey!’ I thought, wondering if someone had pointed, if a child had made a face at her. Her hand was outreached, pointing down to the very end of Main Street U.S.A. I let out a sigh of relief and laughed as I saw her sweet smiling face staring in awe at Sleeping Beauty Castle. She began to reach her arms down towards the wheels of her chair. She could not wait any longer it seemed. Without missing a beat, her brother began to push her chair past the sparkling lights and through the cotton-candy fragranced air. I hear another child beside me. “Mommy! Mommy! Can you believe it? It’s a real castle,” a young girl cried out as she walked past, holding her mother’s hand. I felt a small warm hand in mine. I looked down to see Kelsey, almost teary- eyed saying, “Mommy, can you see it? We’re almost to the castle!” My vision traveled up towards the mother-daughter pair ahead of us. I grinned, squeezed Kelsey’s hand tight. “Isn’t it beautiful, Kels?” I said to her sweetly, “A real castle.” As we both looked forward, inching closer to the castle with every step and rotation of wheel, I finally felt like we were just like anyone else. The hospitality continued all through the day. We were escorted onto rides through accessible entrances. We were given all the time we needed to get Kelsey safely into the seat of the attraction. We ended our day at a very special place, the Princess Faire, where every little boy and girl can be crowned a prince or princess. I could tell Kelsey felt nervous. She was pulling at her skirt and adjusting her tiara as she watched the other children climb the stairs to the stage with ease. I looked at my husband and asked if he’d seen a ramp. “Well, hello,” said a sweet, charming voice. We turned and saw Sleeping Beauty standing beside us. “It seems we have a very special princess in our midst,” she said as she sat down every so carefully in her bright pink dress. She was at eye
  3. 3. level with Kesley. Kelsey got shy for a moment, bowing her head and ringing her hands. She mustered up some courage and asked so innocently, “Can I still be a princess even if I can’t go up on the stage?” Princess Aurora giggled and cupped Kelsey’s face, “Every girl can be a princess! All you must do is believe.” I swear Kelsey could have stood right up she was so delighted. I looked kindly into the cast member’s eye, as if to say thank you. Never breaking character, she sauntered off, waving at Kelsey as she did.

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