This document provides a summary of the key elements considered in designing a hybrid pop music and fashion magazine. It discusses the intended primary audience as young females aged 15-30 interested in chart music, fashion, and beauty. Examples are given of how different media representations appeal to different audiences. The cover star is designed to represent a confident, mainstream social group through her pose, makeup, dress, and expression. The magazine would be distributed by Conde Nast UK to target a similar audience to their other fashion and lifestyle magazines. Elements of real magazine covers, spreads, and conventions are used, developed or challenged in the design to create a sophisticated style appealing to older teenagers and young adults.

1. AS Media Studies
OCR G321: Foundation
Portfolio
Brief from OCR syllabus

2. Q1 – Who would be the
audience for your media
product?

3. Primary Audience
The main primary audience that my magazine is aimed at is females, this is
because my magazine is a mainstream, pop hybrid magazine and it includes
fashion as well as music. The fashion segments in my magazine are very feminine
and aimed a woman more than men, because men can still be interested in fashion
and pop music, but in my case the style is aimed at the female gender but can still
be at interest to males, so I would probably class men as a secondary audience.
The age range for my audience is mainly young adults and teenagers. So about 1530. The reason for this would be that my magazine makes up of popular up to date
chart music, and high street fashion. Therefore that is what I think will come of
interest to that age range. Also I didn’t just go with a typical pop magazine using
bright colours and I challenged this idea by making the style more sophisticated and
classy. So it probably wouldn’t appeal to people below the age of 15. However these
may not be the only audience who would read my magazine. As a secondary
audience people who may not be interested in the music but the just the fashion of
artists would be interested or people who may be doing some sort of research or
simply people who know the main audience that would buy this magazine may be
interested to a certain level.

4. Audience’s Interests
Because my magazine is
hybrid my ideal places my
audience would shop would
be places like Topshop, River
island, Urban Outfitters, Miss
Selfridge, Selfridges.
My audience may be interested in TV
shows such as Keeping up with the
Kardashians (fashion integrated), X
Factor, which is mainly about music
but contains looking the part for
example fashion and makeup. Also
Geordie Shore, Soaps like
Hollyoaks, Coronation Street etc.
Which are very popular TV Shows.

5. Some other interests of my audience
may include liking makeup and beauty
products as a lot of artists in the pop
current industry are always associated
with fashion an makeup and hair like
Little Mix they have perfect makeup and
up to date fashion. So my audience may
like brands like MAC, Nars and drugstore
brands like Rimmel. They are ideal to
enjoy maybe applying makeup and doing
there hair and trying out new skincare
and beauty products.
Hobbies my audience would enjoy
could be, shopping, going out with
friends meals, drinks, living a social
lifestyle. Keeping fit , using social
networking sites such as Twitter,
Instagram and Facebook.

6. The type of music my audience are interested in is chart music
so artists like Drake, Adele, Ellie Goulding, Beyonce and
Rihanna. The reason for this it fits perfectly with the hybrid genre
because each of these artists are extremely popular and
fashionable especially looked up to on the high street after doing
my research like Rihanna has her own clothing line with River
Island.
Existing Magazine’s that are similar to my
product and would have a similar audience are
magazines such as Billboard, Q magazine and
fashion magazine’s such as Vogue and Marie
Clare and Elle.

7. Similar Products
I researched similar magazines what I wanted my magazine to be like which
have very similar audience’s, these being magazine’s which my audience
currently purchase.
A more specific
example of these
products would be
the music crossover
with fashion
magazine Billboard
and the fashion
magazine Vogue
which share very
similar audience’s.
Although mine will
have more of a
coverage over the
UK than Billboard as
it is more of an
American magazine.

8. By using a popular artist who is in the
charts and is highly looked up to in
fashion also is what I wanted to achieve
on my cover for my audience.
As you can see Billboard is a magazine
very similar to mine as it is a hybrid
magazine with fashion. You know this
because from looking at popular fashion
magazine’s like Vogue there is a very
similar layout which is clean and
mainstream using cool colours which
attract the right audience. Also using
popular artists that are in the charts on
the cover and making it not to busy
attracts the similar audience to mine and
this is what I want my magazine to do.
Although whilst researching existing
products, I learnt that there is a lack of
hybrid magazines like this and it is very
much one or the other. So I wanted to
make one with a good balance for my
audience, and bring more fashion layouts
to my magazine but with typical music
colours. Combining music and fashion
even more.

9. Q2 – How does your
product represent a
certain social group?

10. Q2 – How does your product represent a
certain social
My product appeals to a certain social group. It mainly does this with the overall look.
A main part in this is the star representing my magazine has to look a certain way.
Because my magazine is chart music and also a hybrid with fashion my star looks
fashionable with a classy makeup look. Nothing to full on but something that
compliments my star. She pulls a very posed stance as in a confident way that
makes her look high fashion and that popular mainstream look. Her facial expression
has to be non threatening and appeal to the social group of highstreet lifestyle’s.
In these next few slides I will show how facial expressions and
stances and a certain way icons dress and look represent a certain
impression on a social group depending on there audience. I will
show an example of Miley Cyrus filtering her appearance on
different audience’s.

11. Miley Cyrus in Hannah Montana –
Child Audience
Miley Cyrus – Wider audience 15-30

12. Miley Cyrus in Hannah Montana with a
child audience – girly representation
Minimal makeup with
nude lips suggests a
soft face and a pretty
natural glow which is
not intimidating and
approachable which
is crucial when
having a child
audience.
A pretty neutral coloured dress
with flower decorations and is
appropriately cut for a child
audience. Shows skin in the
right places but shows legs so
has an age appropriate theme
for her.
Her stance is a stereotypical
very girly pose with hands on
hips and legs crossed. This
gives a positive vibe and fits
the child audience.
Long hair and loose
curls suggest
innocence and
prettiness. And the
natural brown colour
with highlights
suggests the ‘girl
next door’ look.
Facial expression is
innocent with a perfect
smile so she looks kind
hearted and a good
role model.
Black nail
varnish, secret
edge is hidden.
The shoes are a very
subtle heel and aren’t to
high but they show her
age. However they are a
glitzy silver which shows
stereotype in girls.

13. Miley Cyrus wider audience – rebellious representation
Layered chains
represent the ‘rap’
look and are on trend.
Edgy short haircut with
texture suggests chic
fashion and appeals to older
audience.
Low cut top showing
chest is raunchy and
for an older audience.
Facial expression is ‘sexy’
and she is biting her lip is
seen as ‘hot’ and a ‘sensual
gesture’.
Crossed over lace is
also raunchy giving
more of a punk vibe
and ‘sex appeal’.
Knee high boots,
stereotype a stripper
and represents an ‘X
rated’ subject.
Black and white bold checker
pattern suggest punk. Also
edgy and bold expressing
confidence .
Tattoos seen as edgy and
harsh and rebellious,
appealing to social
groups like punk and rap.
Dress is very short and gives
off danger with ‘violence’ wrote
on it which has connotations
with the social group rap. Top
rap artists on the dress
showing representation.
Her stance is confident
and womanly and
appeals to again a wider
audience.

14. My Cover Star
I have carefully took photo’s of
my star and made her
representation mainstream. I
made her appeal to the
readers and inspire the correct
target audience. I made sure
my star is in the same age
range as my audience and
looks inspirational to the
audience by doing her hair
makeup and what she is
wearing to the audience’s
interests. The mise en scene
of my star represents a
confident woman who is happy
and overcome a hard time in
her life.

15. Her stance is a ‘catalogue
pose’ and portrays a
confident and womanly
body language, appealing to
a mainstream audience.
She is stood in a
fashionable way which is
pretty and chic, which is
what chart music artist pose
like and in highstreet
fashion. By holding her hair
is shows she is carefree
and happy.
Facial expression is
happy and she has a
pretty smile which is
very popular within
mainstream
representation. As she
is looking approachable
and inspirable.
Loose and natural
curls in hair suggest
she is carefree an
give a soft tone and
effortless feel.
Connotates
prettiness.
Mainstream Representation
I made it so that my star’s makeup is
classy and flawless. By having this
look with a bronzed cheek and
dominant eyebrows with a defined
eye, it makes her look sleek and
fashionable, which stands out to my
audience. Also having a natural glow
makes them look up to her
flawlessness.
Her red lip looks high fashion
and has connotations of love
and fierceness. It also links my
star with the colour scheme of
my magazine. Also it is a
popular look in fashion and
artists in chart music
representing a mainstream look.
Pretty pink necklace which glistens
and has flowers on suggests a very
on trend fashion from highstreet
shops appealing to my audience
and has connotations of things
stereotypical girls are interested in.
Black dress is classy and
chic and figure hugging is
fashionable and womanly.

16. Q3 – What kind of
media institution might
distribute your media
product and why?

17. A way I will promote my magazine is by
it having its own account on social
networking sites such as Instagram,
Twitter and Facebook and have it’s own
website.
E
E
Encore
@encoremagazine
EncoreMusicMag
By promoting my magazine on these social websites is
suitable because this is where the age range of my
magazine come to for socialising. So it is in the right place to
promote my magazine. Making more people aware and buy
it. This way I can also use pictures and tweets and status
updates to persuade people to buy my magazine.
Encore Magazine
Look out for the new issue! 2013

18. Merchandising of my magazine to promote it...
E
E
ENCORE
E
ENCORE
E

19. App’s
I will use apps to promote my magazine. It will have its own personal app called encore
this will be specialised with the company Apple. Will be available on Smartphone's like
IPhone’s and IPads etc. From doing research I found that allot of my audience use this
technology therefore it will be a perfect selling point.
E
E

20. I researched which publications company I would like to distribute my
magazine I wanted one that again has allot to do with fashion as well as
music to fit my hybrid magazine. I came to the conclusion that Conde
Nest UK will publish my magazine. Conde Nest is a media company
that also works highly in the UK and in America so there is a big chance
of my magazine going to America not just the UK. Although the UK is
where it is based with my magazine. Conde Nest are company that
originally are based in Ney York which is a popular music and fashion
capital. They also publish magazine’s such as Vogue, Vanity Fair,
Glamour and GQ. All of these magazine’s are mainstream and High
End, much like Encore. In Conde Nest they also have a variety of
Genre’s in what they publish but they have a sophisticated high end
feel.

21. I think that Conde Nast is perfect to publish my magazine because all the magazines it
originally publishes have a very similar target audience therefore grossing more for my
magazine. I also think it challenge’s the idea of a music magazine not being in a typical
publication where all other music magazines are and gives the magazine variety.
This is one of the ways they will publish my magazine on their website and as
you can see long with all the other magazine’s and when you select the
option they promote the apps and the magazine with social networks and
show the audience different ways of being involved of your magazine.
ENCOR
E

22. Q4 - In what ways does
your media product use,
develop or challenge
forms and conventions of
real media products?

23. The genre of my magazine is a hybrid magazine. This is where fashion and music are crossed
over. The genre of music is pop and therefore the fashion is high street. Everything in my
magazine is current and the music being like chart music. I took a different perspective on the
typical girly pop magazine and challenged this idea by making mine for older teenagers and
young adults. I made my whole theme more sophisticated. I carefully selected a few existing
Front Covers, Contents Page’s and Double Page Spreads from both fashion and music
magazines, similar to the kind of style’s I want. Which inspired my work.

24. My Front Cover and my Inspiration
Mainly to inspire my front cover the most I chose Billboard a music magazine that is
very current and popular. I particularly like Billboard because it is a pop magazine but it
uses sophisticated colour schemes much like i aimed for in my own front cover.
I like the way the image is the main feature and everything just fits around it. i took
conventions used in the Billboard magazine and made them my own using some quite
similar ideas in my own front cover. I then looked at a fashion magazines front cover I
chose Vogue as it is very sophisticated and I love the way they style their masthead to
make the cover look sleek and again the image from hips upward.

25. The Masthead
Something that I really liked
about the masthead in
Billboard was that the ‘a’ and
the ‘d’ were filled in. I think
this just gives more depth to
the text and makes the
appearance look more
exciting and professional.
This is the mast head that I created for my front cover.
As you can see I have used the same technique as
Billboard on my ‘O’ but for my theme i have made it
black because I think that it looks more classy this
way, corresponding with the font style I have used. I
have also limited it down to one letter as I don’t think it
would work with any other letter. Also this way I think
that the masthead stands out with just one.
The inspiration I took from the masthead of this fashion magazine is that I like the font style of it
because I think that it makes the magazine a certain style and aims at that older teenage and
young adult target audience. I didn’t want to use the exact same font in my Masthead I just
wanted to use one similar that looked squared off at the end of the letters. I didn’t want to use
the same because I thought it would identify my magazine as a fashion one, and that’s not what
I want. Mine is mainly music and has a fashion feature in it. So I developed this idea by using
‘Angsana UPC’ font and as you can see is different to Vogue's but a little similar.

26. The Image
I particularly liked the image on the cover of
Vogue as it appears as the biggest convention
on the cover which is what I wanted. The shot
it a mid-length one and is waist – hips upward.
In this cover it is Beyoncé who is a current pop
artist and the image expression reflects the
story as her stance is confident and the story
is to do with her being at her best. Also her
hair and makeup and outfit tie in to be quite
sophisticated but really fashionable as it is a
fashion magazine and her whole look goes
with the colour scheme of the cover.
As shown on my image for my front cover I have also
done a waist/hips up shot but put Georgia on a slant
this position reflects my story of her being happy and
makes the cover look more dynamic. I also did
Georgia’s hair and makeup sophisticated but her hair
was a bit messy curls as I think this reflects more the
music side as I don’t want it to be too fashionable.
Much like Beyoncé in Vogue I made sure Georgia
was wearing colours that fit with my colour scheme. I
chose a black dress and red lipstick and I think this
worked really well. I accessorised with a pick
necklace because this reflects the typical pop genre
as I have quite harsh colours but because of the
highstreet clothes it makes it more high end and is
colour co-ordinated.

27. Double Page Spread and my Inspiration
To inspire my magazine’s Double Page Spread I took points from a variety of
different magazine’s. I tried to stick with ones from magazines that inspire the
whole of my magazine. That way I know what I am doing is attracting the my
target audience. I took mainly my inspiration from a double page spread in Q
magazine of Lady Gaga. One from top of the pops with Justin Bieber and then
found an interestingly mainstream inspired one of Adele in Rolling Stone.
In the next slide it shows the inspirations next to my finished cover and I will
go on to explain the conventions that inspired me and I developed to make
my own. You can clearly see how mostly the image takes up one if not
more of one of the pages in the spread and this is how I wanted mine they
all follow a sophisticated and classy colour scheme to achieve the look that
I wanted.

29. Main Image
I particularly like the image in the rolling
stone double page spread. I like how
much of a big feature this is on the
page and it gets your attention. I love
the way the artist is looking in a
different direction and it makes the
audience wonder, I really wanted to
challenge this in my image. I wanted to
develop the frame in my DPS because
in this one it is just neck upward. The
way the image is black and white gives
the page more class and definition and
looks classy with greys and whites and
blacks and one dominant colour in the
page. It makes it stand out and pop.
In my image I used it as a big feature of the page and this way it
grabs the audience’s attention straight away, inviting them to read
the article. I challenged the idea of the star looking a different way
and had mine looking down, I think this worked really well because
it compliments the dynamic of the photo and the facial expression
and makes It look innocent and soft. At the same time making the
audience question why she is looking down. It compliments the
whole frame being waist upward and looks balanced especially
because her hair is a big part of this. I took the idea of making it
black and white from the inspiration I think it makes the photo look
high fashion and shows the audience the authenticity and
elegance of the star. The effect especially makes her makeup look
soft and gently and compliments her hair and jewellery. Making my
star look inspirational to the audience

30. From looking at the other Title’s I took quite allot of
techniques for this convention which are typically apparent
in popular chart music magazine’s. As you can see from
the Adele DPS even though the rolling stone isn’t pop
magazine it uses elements such as the artist and high end
looking fonts. I decided to take the dynamic of the title to
my DPS as you can see the fonts are similar in a way that
they look sleek and touch each other at a certain point
looking smooth and flowing.
From the DPS Title of Justin Biebers interview I took the
fact that some of the words are a different colour and
developed it in my title by just making one letter a
different colour. Making it correspond with the rest of the
colour scheme. I also like the banner under the title and
instead of using it as a banner on my DPS I used it as a
decoration for the page and had a sub title underneath I
think it gives the page more depth and professionalism.
I like the way in the DPS above
uses Italic to separate the
subtitle from everything else. I
used this in my DPS as it is
staple for a chart music (pop)
magazine which suggests
fashion and elegance in the way
the writing appears.

31. In both Adele's DPS and Lady Gaga’s. Both magazines use Emboldened letters to
make the beginning of the Interview stand out. This is a very popular convention in
pop magazine’s when it comes to an interview and I used this at the start of my
interview making it look more structured and professional. I challenged the idea by
using it in my headline also it then makes my DPS have some sort of connection
much like the L behind the text on Lady Gaga’s DPS below.

32. In the double page spread of Justin Biebers
what I liked was the layout of the interview and
how it was in Q and A form. I think it is a good
idea that the questions are a different colour
and I wanted to take this to my DPS because
it separates the question from the answer for
the reader, making it really easy to read.
In my interview I decided to develop the Q and A
form and make the questions stand out by making
them bold and italic in the same colour. This way it
still stands out without having too much of a
different colour and this way because I added a pull
quote to rope in the audience even more I could
change the colour of that and it wouldn’t be to
much. I think overall it makes it look clean and well
thought out. Especially the italic writing Connotates
elegance and girly things. which fits my target
audience. It makes the audience want to read it
because it gets straight to the point.

33. Contents Page and my Inspiration
For my contents page I used a Marie Claire which is a fashion magazine as inspiration and
a Billboard contents page for Inspiration which is a chart magazine both of these
magazine’s have a similar audience to me. Billboard includes popular artists and chart
music like my magazine and I will show you what conventions and techniques to took to
construct my own contents page.

34. As you can see for the headline for my contents page I was inspired by the Marie Claire
Headline. I liked the way the words collided and therefore used this in my page. This makes
the headline appear more sleek an interesting and gives trust to the audience that everything
is in place. It looks clean with the font which is important in a pop type of hybrid with music
and fashion magazine.
To present the features on my contents page I was inspired by Marie Claire
by categorising them so that they appear less cluttered and clean on the
page.

37. Q5 – How did you
attract/address
your audience

38. How my Front Cover Attracts my Audience
Bold
Masthead
Main Image – Star
who is pretty and
looks Inspirable to
my audience
addresses and
attracts
Banner (mentions
variety of content)

43. Q6 – What have you
learnt about
technologies from
constructing this
product?

44. Equipment
Through the process of constructing my magazine, when
taking photo’s for my magazine’s both Music and College
one I learnt how to use equipment that was new to me. I
used DSLR camera and studio lights with background
such as a white background and green screen. These are
essential when you want to make your photo’s look
proffessional because the camera was high quality and
the lights made everything look clear an bright but not to
fake and saves editing, and the white background allowed
me to have a blank canvas for my photo’s to look clean

45. Survey Monkey

46. Blogger