1. Little Light of BlackBerry’s Might (Part 1)
Megan Cunningham
Source:https://technogoblog.wordpress.com/2012/10/17/little-light-of-blackberrys-might-part-1/
2. You seem to agree that RIM is in a death spiral. iPhone 5 has
just been released and Samsung Galaxy S4 is rumored to be
released in the next year’s first quarter. The smartphone
industry is going through milestones of achievement but at a
faster pace. RIM is not exempt from the demise of the
lucrative smartphone industry. HTC is also trying to catch up.
They may be heading in a downward spiral. HTC’s profits
cannot seem to catch up with their expenses. However, the
already-beaten RIM does not take criticisms to heart. Even
though many sell BlackBerry phones, RIM is ready to launch
its future flagship smartphone, the BlackBerry 10.
Recently, RIM has dished out some juicy insights about the
BlackBerry 10. It is noted that the most significant feature of
the phone is the BlackBerry Balance. It allows companies to
make two separate on-device “personas,” one for personal
and one for corporate information. This feature is not exactly
new but there have been huge improvements. Holleran,
RIM’s Senior Director for Enterprise Product Management,
says:
“The goal and the experience of Balance is to support that
BYOD user that brings a BlackBerry into work, and, the day
they walked into the company, they had a device in a
certain state with their information on it…The day they walk
out of the company they’ll have all of that same
information. The experience people have today, they’re
signing over their life when they bring a device in.”
Source:https://technogoblog.wordpress.com/2012/10/17/little-light-of-blackberrys-might-part-1/
3. The feature lets you wipe all corporate information without
affecting the personal info. Holleran states that RIM will
provide deleting options to control whatever information
the user’s wish to eradicate, addressing advanced
customers with specific needs. The BlackBerry 10 Balance is
protection of vital information. This regulates information
that goes in and out without customers having to worry. It
creates a definite line between you and your work without
leaking sensitive information and regulating what is going
out. The feature is so interesting that you may want to sell
old BlackBerry phones online. You do not have to buy many
phones for corporate and personal use.
To distinguish between corporate and personal “personas”,
the phone changes its wallpaper so that users may know
what persona is currently active. In addition, the same
applications can be installed for both personas. That way,
the user does not have to install apps for both personas
and, at the same time, the user may not accidentally install
an app intended for personal use on the work persona and
vice versa. The app is a unique milestone in BlackBerry
experience. You can isolate apps according to your
preferred personas. The question lies in whether users want
to flip back and forth with multiple “personas” on a single
phone. There truly are circumstances when you don’t want
to mistakenly use a corporate phone for personal use. Only
time can tell. You can even sell your BlackBerry while you
wait for the BlackBerry 10 to arrive.
Source:https://technogoblog.wordpress.com/2012/10/17/little-light-of-blackberrys-might-part-1/
4. The features do not just stop here. Read the second part to
get a grip on what to expect from RIM’s future phone, the
BlackBerry 10.
Source:https://technogoblog.wordpress.com/2012/10/17/little-light-of-blackberrys-might-part-1/