Kotler's Marketing Management Chapters

TOP Learning Questions for Kotler’s 22 Chapters Meghann Zaragoza April 29,2011 www.meghanngettingthere.blogspot.com

TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Meghann Zaragoza April 2011

9. Which of the following is not a company orientation: ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept? ,[object Object],[object Object],[object Object],[object Object],[object Object]

There are 4 Types of Company Orientations Production Marketing Product Selling Company Orientations

Production Concept – customers want products that are available and inexpensive Production ,[object Object]

Product Concept – customers want products that offer the highest quality and performance Product ,[object Object]

Selling Concept – consumers, if left alone, will not buy Selling ,[object Object],[object Object],[object Object]

Marketing Concept – finding the right products for your customers Marketing ,[object Object]

TOP 10 Learning Questions for (Chapter 2 Developing Marketing Strategies and Plans) Sue Ann Silubrico / Meghann Zaragoza April 15, 2011 http://suesilubrico.blogspot.com/

3. The type of market a company will serve is ______. ,[object Object],[object Object],[object Object],[object Object],[object Object],13 http://suesilubrico.blogspot.com/

3. A _____________ is a part of the total market that a company targets through the development of specific marketing mixes that adapt to a particular market need. ,[object Object],[object Object],[object Object],[object Object],[object Object],16 http://suesilubrico.blogspot.com/

What are the Major Competitive Sphere? 14 Industry Products Competence Market Segment Vertical Channels Geographical Reference : Philip Kotler’s Marketing Management 13 th Edition http://suesilubrico.blogspot.com/

Who are the target market of Starbucks? 15 Market Segment Reference : Philip Kotler’s Marketing Management 13 th Edition http://suesilubrico.blogspot.com/ Family Friends Students Employees Explanation of Concept

10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Meghann Zaragoza April 15, 2011 www.stevenandrada.blogspot.com 1/73

6. What are the dimension/s that defines a business? ,[object Object],[object Object],[object Object],[object Object],[object Object],38/73 www.stevenandrada.blogspot.com

6. What are the dimension/s that defines a business? ,[object Object],[object Object],[object Object],[object Object],[object Object],36/73

Dimensions That Define a Business 37/73 www.stevenandrada.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],6. What are the dimension/s that defines a business? 36/73

TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Meghann Zaragoza April 2011 http://kavellana.blogspot.com

1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Marketing Information System (MIS) consists of the following: http://kavellana.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Information System (MIS) http://kavellana.blogspot.com ,[object Object]

TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Meghann Zaragoza 15th April ’2011

#4: ____ is the set of consumers who have interest and access to a market offer. ,[object Object],[object Object],[object Object],[object Object],[object Object]

#4: The set of consumers who have interest and access to a market offer is a ___________ market? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept : What are the measures of market demand? Potential Market Target Market Penetrated Market Available Market consumers having interest, income and access consumers buying company’s product! qualified available market company decides to pursue consumers professing sufficient level of interest

Target Market: 90 Mn mobile phone users in prepaid loading business, up to P1.2B texts sent per day! 3 main networks targeting the mass market !

Penetrated market: Hapee Toothpaste" - Philippine-Made, World Class: Pedro's Faith Leads to Success! Penetrated market by challenging the foreign brand!

Available market: People belonging to different income group can assess the supermarkets… Available market: Supermarket!!!

Potential market: Philippines -Potential retirement destination! Is Philippine a potential market as retirement destination??

#4: The set of consumers who have interest and access to a market offer is the _______________ market? ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. The following are completely correct measurements of customer satisfaction except ___________? ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. The following are completely correct measurements of customer satisfaction except? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Meghann Zaragoza 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.

7. It is the process of building, maintaining, and using customer databases to contact, transact, and build customer relationships. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.

Concept 9: Database Marketing http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Collection of information about customers that is current, accessible, and actionable for marketing purposes. Process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.

Analyzing Consumer Markets Rustie M. Fidel / Meghann Zaragoza April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/

4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/

Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/

TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon 15 April 2011

6. What is not included in the model of consumer behavior? ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. What is NOT included in the model of consumer behavior? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Model of Consumer Behavior Market Stimuli Other Stimuli Consumer Characteristics Consumer Psychology Buying Decision Process Purchase Decision Kotler, Keller. Marketing Management, 13 th Edition. Concept 7:

9 . Which among the following is NOT a factor that affects buyer-supplier relationships? ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://sheilanorturingan.blogspot.com Chapter 10 / Chapter 8 Identifying Market Segments &Targets Sheilanor C. Turingan / Meghann Zaragoza April 14, 2011 TOP 10 Learning Questions for

6. Which of the following statements is true: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://sheilanorturingan.blogspot.com

Activities Lifestyle How to divide a market into segments? Values http://sheilanorturingan.blogspot.com Psychographic

How to better understand consumers? PSYCHOGRAPHIC SEGMENTATION http://sheilanorturingan.blogspot.com Innovators Thinkers Achievers Experiencer

[object Object],[object Object],[object Object],[object Object],[object Object],How to better understand consumers? PSYCHOGRAPHIC SEGMENTATION http://sheilanorturingan.blogspot.com

TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/Meghann Zaragoza April 14, 2011 http://myrtlefrantilla.blogspot.com /

3. A market segment consists of a group of customers who share a similar set of needs and wants. http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / A. B. True False

3. MODIFIED TRUE OR FALSE. A market segment consists of a group of customers who share a similar set of needs and wants . ,[object Object],[object Object],[object Object],[object Object],[object Object],http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com /

Market Segment ,[object Object],[object Object],[object Object],http://myrtlefrantilla.blogspot.com /

TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan April 2011 http://taeyangxinyi.blogspot.com

5. In Brand Element Choice Criteria, the brand MR. CLEAN is an example of the criteria: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

5. In Brand Element Choice Criteria, the brand MR. CLEAN is more likely an example of which two criteria: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

Brand Element Choice Criteria Guidelines in choosing your brand element ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed.

The Likable criteria is a brand element being appealing to the customer ,[object Object],[object Object],http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. Likable visually & verbally. The brand name and logo of the detergent brand brings to mind cleanliness with its simplicity; plus it shows power of the product to do as it promises “to clean”, with the muscled man in the logo

TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Meghann Zaragoza April 15, 2011 http://annaguray06.blogspot.com

6. The following are means for Product Managers to stimulate sales EXCEPT: ,[object Object],[object Object],[object Object],[object Object],[object Object],Question w/ Answer http://annaguray06.blogspot.com

6. The following are means for Product Managers to stimulate sales EXCEPT: ,[object Object],[object Object],[object Object],[object Object],[object Object],Question #6 http://annaguray06.blogspot.com

How Product Managers can stimulate sales? Concept 6: Marketing Program Modifications PRICE CUT MORE OUTLETS MORE ADVERTISING MEANS http://annaguray06.blogspot.com

How Product Managers can stimulate sales? Concept 6: Marketing Program Modifications SALES PROMOTIONS GOOD SERVICES http://annaguray06.blogspot.com

6. Which statement is TRUE? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Meghann Zaragoza April 2011

5. Define _____ and opponents is one of the strategies of a market Challenger. ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Defining _____ and opponents is one of the strategies of a market niche. ,[object Object],[object Object],[object Object],[object Object],[object Object]

How market challengers strategies Market Leader Define Strategic Objective and opponents Choose general attack strategy Choose specific attack strategy

Most aim to increase market share! ,[object Object],Define Strategic Objective and opponents Choose general attack strategy Choose specific attack strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

1. It is the a classification of product based on use and shopping habits of customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods) ,[object Object],http://www.slideshare.net/ivyvillamor Convenience Shopping Specialty Unsought

TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Meghann Zaragoza April 2011 rgwenceslao.blogspot.com

9. Which of the following is a determinant of service quality? 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Determinants of Service Quality 12 Reliability Responsiveness Assurance Empathy Tangibles

TOP 10 Learning Questions Ch 14: Developing Pricing Strategies and Programs Bohong Li April 15 ,2011

3. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”? ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. “Estimate costs” is one of the six steps in setting price. In the following steps, which comes AFTER “estimate costs”? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 2: Steps in Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. April 15,2011 http://annalimedina.blogspot.com

3. Identify the one phrase which does not pertain to channel member functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

3. Identify the one phrase which does not pertain to channel member functions ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Meghann Zaragoza April 14, 2011

All listed are major types of retailer except: ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 10

Listed below are examples of completely major types of retailer except: ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 10

Specialty Store ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Department Store ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Supermarket ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Convenience Store ,[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Discount Store ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Off-price Retailer ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Superstore ,[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Catalog Showroom ,[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Catalog Showroom ,[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer / Zaragoza

TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar / Meghann Zaragoza April 15, 2011 http://jankenneth-obar.blogspot.com

7. Which is not an example of challenges in developing global communications program ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jankenneth-obar.blogspot.com

7. Which is not an example of challenges in developing global communications program? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jankenneth-obar.blogspot.com

Multinational companies wrestle with challenges in developing global communications program. http://jankenneth-obar.blogspot.com

Many products are restricted or forbidden in certain parts of the world. Product Alcoholic beverages cannot be advertised or sold in Muslim countries. Tobacco Products restrictions Market Segment In some countries (Norway and sweden) no ads can be directed at children under 12. Style Comparative ads are common in Us and Brazil and India.l http://jankenneth-obar.blogspot.com

Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Meghann Zaragoza April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for

8.Correct contribution of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

8. The following are the four important personal selling contributions of an effectively trained company sales force except ____________? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

Personal selling ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

Four Important Contribution in Personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo / Meghann Zaragoza April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo

4. In developing an ad campaign, which of these steps that marketers employ involves consideration of the advertising medium (tv, print & radio)? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

A good ad focuses on 1 or 2 core selling propositions! http://ph.linkedin.com/in/francisbensoncabehugo

The ad’s impact depends not only on what it says, but often more important, how it says it. http://ph.linkedin.com/in/francisbensoncabehugo Creative development and Execution

Advertisers must be sure advertising do not overstep social & legal norms http://ph.linkedin.com/in/francisbensoncabehugo Social responsibility review

TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong / Meghann Zaragoza April 2011

10. All are examples of consumer sales promotion except for . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]

There is more to consumer sales promotion than free samples! Gifts Patronage Awards Tie In & Cross Promotions Reference: Philip Kotler’s Marketing Management, 13 th edition

Trade promotion is carried out through… Price off Freebies Advertising Allowance Reference: Philip Kotler’s Marketing Management, 13 th edition

Major business and sales force promotion tools are… Specialty Advertising (Corporate Giveaways) Sales Contest Reference: Philip Kotler’s Marketing Management, 13 th edition

TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Meghann Zaragoza April 2011 http://carolinequarte.blogspot.com/

5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Answer ,[object Object],[object Object],[object Object],[object Object]

5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Question ,[object Object],[object Object],[object Object],[object Object],[object Object]

To Have an Effective Direct Mail Campaign: ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/

You want to be able to measure your success and you want to track your results. ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/

5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Answer ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Meghann Zaragoza April 15, 2011 http://louiemarkquizon.blogspot.com

7. ________ is an individual’s decision to become a regular user of the product ,[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com

http://louiemarkquizon.blogspot.com How does a Consumer Adopt to a New Product and Service?

http://louiemarkquizon.blogspot.com The consumer becomes aware of the innovation but lacks information about it

http://louiemarkquizon.blogspot.com The consumer is stimulated to seek information about the innovation

http://louiemarkquizon.blogspot.com The consumer considers whether to try the innovation

http://louiemarkquizon.blogspot.com The consumer tries the innovation to improve his or her estimate of its value

http://louiemarkquizon.blogspot.com The consumer decides to make full and regular use of the innovation

http://louiemarkquizon.blogspot.com Example: Juan’s adoption of Mang Inasal

http://louiemarkquizon.blogspot.com Juan becomes aware of this new restaurant that serves Chicken Inasal at a low price…

http://louiemarkquizon.blogspot.com The low price and the unlimited rice intrigues him to seek more information…

http://louiemarkquizon.blogspot.com He contemplates on whether he will try the product…

http://louiemarkquizon.blogspot.com He tries the product to feed his curiousness…

http://louiemarkquizon.blogspot.com Juan likes Mang Inasal very much! He then decides to go there every Friday.

TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Meghann Zaragoza April 14, 2011 www.leeaizabelsandel.blogspot.com

1. The following are the stages of Internationalization. Except… ,[object Object],[object Object],[object Object],[object Object],[object Object],www.leeaizabelsandel.blogspot.com

4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com

Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler) Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com

TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Meghann Zaragoza April 14, 2011 miralynnserrano.blogspot.com

7. In which STEP does the management determines the Causes of Serious Performance Deviations? ,[object Object],[object Object],[object Object],[object Object],[object Object],miralynnserrano.blogspot.com

7. In which STEP does the management determine the Causes of Serious Performance Deviations? ,[object Object],[object Object],[object Object],[object Object],[object Object],miralynnserrano.blogspot.com

Marketing Control Done thru a CONTROL PROCESS miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?

Goal Setting miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?

Performance Measurement miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?

Performance Diagnosis miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?

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