1. Hunter Digital
Strategy
Meg Harris

2. Hunter Boots
 158 year old British
Luxury Brand
 Each boot is handcrafted
from 28 parts
 Most known for the
original boot, Hunter
Wellingtons

3. Target Market
 Females
 Ages 18-32
 Singles, Married
 Couples with young children
 Upper Middle to Upper Class

4. Hunter Boots Social Media
Facebook
https://www.facebook.com/HunterBoots
Instagram
http://instagram.com/hunterboots
Twitter
https://twitter.com/HunterBoots
Pinterest
http://www.pinterest.com/hunterboots/

5. Goals
 Increase followers on
Instagram and
Pinterest
 Alter the visuals shown
on Social Media
platforms
 Increase traffic to
https://usa.hunter-
boot.com/
 Use Social Media to
increase potential
consumers awareness

6. Strategy
 Visuals are crucial for fashion
brands
 Increase US followers on
image based social media
 Types of photos include but
are not limited to:
 Creation of individual boots
during production
 Sneak peaks of new boot
designs
 Celebrities in Hunter Boots

7. Measurement of
Success
 Google Analytics
 Google AdWords
 Mobile Ad click through rates
 Increase or decrease of followers on
various social media sites

8. Campaign Budget
 Implementing, planning, building, paid
media, monitoring Hunter Boot’s social
media
 $250 per hour at approximately 48
hours per week
 $48,000 per month over a 12 month
duration
 Campaign would cost $576,000 per year

9. Social Media Followers
272,560
9,199
101,000
47,866
Social Media Sites
Facebook
Pinterest
Instagram
Twitter

10. References
 usa.hunter-boot.com
 Instagram.com
 Twitter.com
 Facebook.com
 Pinterest.com
 Digitalmarketingcalculator.com