Here is a Presentation I did back in 2012 to a group of small businesses about growing your business through online marketing

1. Growing Your Business Through Online
Marketing
Mike Eide
June 7, 2012

2. “In God We Trust, All Others Must Bring
Data” – W. Edwards Deming

3. Notes from video
86% of viewers don’t trust traditional advertisements any longer.
18% of TV Advertisements generate a positive ROI
90% of people skip ads via DVR
Yellow Pages expected to drop 39% over the next 4 years
74% of the North American population use the Internet
Internet traffic growing 50 – 60% per year
50% of the worlds population is under 30
96% of those people have joined a social network
81% of people received advice from fiends or followers before making a purchase
25% of the search results for the worlds top 20 brands are links to user generated
content
65% of Facebook users use their Smartphone to access the website
80% of Twitter users use their Smartphone to tweet
Video usage went up 98% from October 2008 – October 2009

4. The Zero Moment of Truth
“People shop and learn in a whole new way
compared to just a few years ago, so marketers
need to adapt or risk extinction” – Brian Halligan

5. The Traditional Three Step Model

6. The New Mental Model

7. An Online Plan

8. For Everyone
Facebook

http://www.facebook.com/pages/create.php
Blogging

https://www.blogger.com/signup.g
Youtube

www.youtube.com/create_account
For those from a bigger town, interested in increasing
Architects/Designers/Modern Market
Twitter

https://twitter.com/signup
Pinterest

http://pinterest.com/landing/
• Will send you an invite, can take a couple days
Email Marketing
Constant Contact

http://www.constantcontact.com/index.jsp

9. Ways to gain likes, followers and
subscribers to your Social Media (SM) Tools
Now that you have decided which tools to use how do you promote
your pages?
Add a link to your pages on email signature
Add links on your webpage
Add images of SM tools to your ads (print) or mention in audio
ads
Write a blog post about your SM tools
Ask your employees to promote through their friends
Put the SM images on your business card
Invite all your friends
Create contest to up your exposure

10. Facebook
“People influence people. Nothing influences people
more than a recommendation from a trusted friend. A
trusted referral influences people more than the best
broadcast message. A trusted referral is the Holy Grail
of advertising.” - Mark Zuckerberg

12. Now that I have a Facebook page, what
do I do?
Use your page to promote:
New product via pictures, videos, text
Sales, specials
Communicate with people, give them access to contact
people more direct or through some other means
Create hype about your business
Promote industry links, blogs, fireplace design ideas, etc
www.facebook.com/mrfireplace

13. Twitter
“The internet has turned what used to be a
controlled one-way message into a real-time
dialogue with millions” – Danielle Sacks

14. Now that I have a Twitter account, what
do I do?
Use your twitter to promote
New product via pictures, videos, text
Sales, specials
Communicate with people, give them access to contact
people more direct or through some other means
Create hype about your business
Promote industry links, blogs, fireplace design ideas, etc
www.twitter.com/mrfireplaceltd

15. YouTube
“If you look at the highest-rated videos on YouTube, they’re not sad
dramas, they’re men getting hit with inflatable balls or animals
falling off things. Younger generations love humor, which is why
advertising is using increasing quantities of it to sell things. People
like it. It works.” – Craig Allen

16. Now that I have a YouTube account
what do I do?
Create a video of your showroom
Film units burning to show customer or accessories
available
Film a review of a product
Film fireplace tips (ie. Service tip, unit startup)
Subscribe to manufacturers channels to use their videos
www.youtube.com/mrfireplaceltd

17. Pinterest
“Institutions that once had to go through
media to deliver information are now
themselves media” – Andrew Nachison

18. Now that I have a Pinterest account what
do I do?
Add the Pin it icon to your browser.
Instructions to add pin it button:
http://pinterest.com/about/goodies/
Find images of things that you target market would like
ie. Fireplace install designs, room designs, anything
To create word of mouth
http://pinterest.com/mrfireplace/

19. Blogging
“Either write something worth reading or
do something worth writing about” –
Benjamin Franklin

20. Now that I have a blog what do I do?
Blog about new fireplaces, existing fireplaces,
services offered, upcoming events
Write reviews of fireplaces
Incorporate your staff in the blog writing process
www.mrfireplace.ca

21. Constant Contact
http://www.constantcontact.com/index.jsp
Free for 60 days up to 100 contacts
Cost to do. $15 per month for under 500 contacts
Email, Event and social media marketing
Link your Facebook and Twitter accounts to constant
contact
Create newsletters, send out sales and specials and
track opens and build a list with ease
Add a link to your webpage to join your mail group

22. Thank you for your time