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Remarkable marketing
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Expanding Your Audience Through Remarkable Content & Communications

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Is "Content" a four-letter-word? It shouldn't be. It CAN'T be. No longer an option for any business, it can be captured, created, curated and built into even the most simple of marketing plans. This is a SUPER simplified presentation delivered to my #BNI chapter #BNI-United of Marlborough, MA.

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Expanding Your Audience Through Remarkable Content & Communications

  1. 1. Expanding Your Audience Through Remarkable Content Building your customer base and helping your business grow through Content & Communications Melinda Moses 1Thursday, August 15, 13
  2. 2. Content You need to create and share it to attract new prospects to you and your business. It is no longer “optional” It is the gas that fuels the marketing engine that drives sales. 2Thursday, August 15, 13
  3. 3. It’s there to be tapped. Everyone here has content that’s interesting, entertaining, educational If you’re nervous about getting started, that’s ok. But don’t be afraid ... ... You have what you need already. 3Thursday, August 15, 13
  4. 4. Getting started How you “do” content depends on what feels right for you and where your audience will best receive it Write, dictate, design, perform, delegate, acquire, re-use/re-purpose ... Guest post or interview Newsletter, Facebook, Pinterest, LinkedIn, Instagram ... just do it! 4Thursday, August 15, 13
  5. 5. Blogs feed the funnel Put together a simple, achievable plan for your Blog and lead nurturing Workflow. Make sure your website is designed to Capture Leads and Feed the Funnel. (Landing) Pages and Calls to Action help to make the marketing more efficient. 5Thursday, August 15, 13
  6. 6. Blogging Outlining the content & Communications Calendar is easy too. Just start writing ideas on a sheet of paper about things that might be interesting. If it’s serious business info you might want to skip it unless it’s helpful, insightful or entertaining. Be interviewed (record it on video). This generates tons of ideas for blog posts or series Video interviews also generate wonderful fodder for your site. Capturing your passion and enthusiasm is THE. BEST. SALESTOOL. EVER. 6Thursday, August 15, 13
  7. 7. Be a (Web) TV Star It is SO easy to create an online show that can break you out from the pack ... and your expertise and thought leadership is highlighted interact with the audience include others for a panel discussion many free tools and resources including local cable examples: Gary Vaynerchuk, Pulse Network, MindFire Chats, Rolex24 7Thursday, August 15, 13
  8. 8. Curating & Publishing Great tools for gathering content for personal / business use competitive / industry news amazing resource for content to share, comment on, engage with Incredibly easy to use and share (any way you like) Unbelievable tool for daily news round-ups 8Thursday, August 15, 13
  9. 9. a little curating goes a long way http://paper.li/f-1331047017# 9Thursday, August 15, 13
  10. 10. Summary For your business to continue to attract new prospects and keep the existing customers engaged, you need to generate content. When your content is tied to actions that drive business goals, it’s magic. 10Thursday, August 15, 13
  11. 11. My offer to BNI members: Sign Up Now for my free Content & Communications workshop* Goal: Create a basic, results-oriented content & communications campaign Proposed Agenda: help you identify your target audience and what you want to achieve through content & communications campaign (C3) review major platforms, features & best uses for each (LinkedIn, Facebook, Pinterest, Twitter), help you select which platform(s) to focus on. (max 2) create outline and editorial calendar for 3+ months of content and communications including goals, topics follow-on support/coaching as you develop your content. (phone/ email) 11Thursday, August 15, 13
  12. 12. Thank You! 12Thursday, August 15, 13

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