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Ready to be a Design Thinking Supa' Star?!

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Ready to be a Design Thinking Supa' Star?!

  1. 1. Ready to be a Design Thinking Supa' Star?* MELISSA SASSI CHIEF PENGUIN, IBM Z @MENTORAFRIKA *Adapted from Interaction Design Foundation & an amazing, rock star presentation from Tyler King from IBM & King Ade from SAP from CodeTheCurve - a UNESCO, SAP & IBM Z hackathon
  2. 2. Melissa Sassi Chief Penguin IBM Hyper Protect Accelerator IBM Z Global Student Hub @mentorafrika
  3. 3. What's design?
  4. 4. HUMAN-CENTERED TECHNIQUES TO HELP US SOLVE PROBLEMS What is design thinking? It's the ability to systematically gain access to insights. It teaches us and others how we can learn from the world around us. It can be applied anywhere and everywhere! Let's go!
  5. 5. IT'S ALL THE RAGE! Who uses design thinking? Stanford | Harvard | MIT IBM | Apple | Google
  6. 6. DESIGN THINKING IS FOR YOU! & YOU! Designers Freelancers Founders Developers DESIGN THINKING IS FOR EVERYONE!
  7. 7. Tell me more about this design thinking thing! Empathy is key to identifying with our audience, understanding their problems, and seeing potential solutions. Observe & Develop Empathy To solve any problem, we need to identify alternative strategies and ways of thinking...hands-on. Challenge your Assumptions To create products or solutions for others or to work as a team, we need to understand others. Understand your Audience
  8. 8. Is design making pretty things?
  9. 9. Making pretty things.
  10. 10. The secret is to solve problems, identify unmet needs, create joy & resolve audience pain points
  11. 11. Lots of people build cool stuff, right?
  12. 12. Smart people build cool stuff.
  13. 13. But... they don't ever talk to their audience. UGH!UGH!UGH!
  14. 14. the people who would actually use the product...
  15. 15. Who doesn't want to make cool things? So, what if no one actually wants your cool thing?
  16. 16. What if people want to use your cool thing but can't?
  17. 17. that's a problem, right?
  18. 18. A systematic way for solving complex problems and creating new and innovative ideas. DESIGNDESIGNDESIGN THINKING!THINKING!THINKING!
  19. 19. People1 Space2 Process3 Innovation4 THE SECRET SAUCE FOR DESIGN THINKING
  20. 20. Emphathize with your audience Empathy*** Ideate TestDefine Prototype Define audience needs, wants, frustrations, pain points. Challenge your assumptions and create & innovative ideas & solutions. Test your solutions. Start small if needed. Start creating solutions. d-school method DESIGN THINKING PROCESS ***Wait, what's empathy? It's the ability to understand & relate to the feelings of others.
  21. 21. Design thinking is agreat way to betterunderstand problems thatour audience face. PROBLEM UNKNOWN Design thinking is ideal when we do not have a well defined problem statement. PROBLEM NOT DEFINED WELL
  22. 22. Know the problem you are trying to solve.
  23. 23. Challenge the Norm Build a diverse and inclusive team and talk to people from different countries, age groups, experience levels, belief systems, abilities, and learn from other. Think outside in.
  24. 24. Who is facing the problem? Who Why are they facing the problem? Why How are others trying to solve it? How PROBLEMSARE BESTSOLVEDVIA SYSTEMATIC PROCESSES
  25. 25. What are the components that make up the problem our audience faces? These components (problems) make up the features for us to explore fixing.
  26. 26. Different Genders Different Experiences Diverse Backgrounds Different Abilities DifferentAges Different Thinking
  27. 27. Now let's experiment until we find that golden door of answers. Test | Learn | Iterate | Ask | Listen
  28. 28. "It's easier to tone down a wild idea than to think up a new one." - Alex Osborn
  29. 29. Brainstorming Session Brainstorming is super helpful to throw out a lot of new, unique, and innovative ideas; however, having a moderator to keep people on track is essential. Do not worry about solving the problem or making everything connect perfectly. Throw out ideas that pop into your head and see where things go. Throw out your ideas!
  30. 30. Think quantity first. Not quality. Quality comes later.
  31. 31. Thenk big & then narrow down.
  32. 32. HOW TO RUN A PROPER BRAINSTORMING SESSION TALK AS A GROUP TIME LIMIT START WITH THE PROBLEM ENCOURAGE THE WEIRD NO JUDGING SHOOT FOR LOTS OF IDEAS BUILD FROM OTHERS BE VISUAL Don't forget to assign a note taker!
  33. 33. Share your ideas freely and openly. NO FEAR!
  34. 34. Sticky Notes Picture Board Whiteboard Write stuff down. Illustrate. Share with the group.
  35. 35. STORIES CAN UNLOCK UNHIDDEN IDEAS. Think of outlandish, wild, weird, and different things that would break the norm. Be imaginative
  36. 36. Capture the Synergy Keep people on topic and make sure even the most reserved and introverted team members have a safe place to share ideas and be involved. FREEDOM BABY
  37. 37. Liberate yourself from the same ole, same ole thinking
  38. 38. Turn ideas into digital form! Or...go analog! Test em' out! See what your audience thinks. Ask! Ask! Ask! NOW LET'S PROTOTYPE!
  39. 39. TALK TO PEOPLE. STRUT YOUR PROTOTYPE MAGIC. Start from somewhere so you can collect ideas from your audience. It won't be perfect. Foundation Be prepared to rapidly iterate to incorporate feedback from your audience. Don't get stuck! Adapt Show your audience even if V1 sucks and you know it is not right.  Start somewhere or you will never get anywhere. Show Take ownership over changes and avoid errors before you launch by listening to your audience and incorporating their feedback. Minimize
  40. 40. Prototyping IT'SANONGOING EXPERIMENT Sketch it out Create a physical prototoype Test it out with your audience Use it to try out new ideas or concepts
  41. 41. Checkthis prototypeout!
  42. 42. Thisisa prototypetoo!
  43. 43. Let your audience take your baby for a spin!
  44. 44. Prevent a mistake Corret a mistake Failing miserably Cost Evaluateearly. Askoften.
  45. 45. Desirability + Feasibility + Viability = Innovation WE ARE GOING TO FIND OUT! Presentations are communication tools that can be used as demonstrations, lectures. So, what is innovation anyway?
  46. 46. What worked? What didn't? Adapt to what best fits to meet your audience needs.
  47. 47. ONE MORE TIME WHAT'S THE DESIGN THINKING PROCESS? UNDERSTAND OBSERVE DEFINE IDEATE PROTOTYPE TEST
  48. 48. observe | reflect | make
  49. 49. Fail fast!
  50. 50. Fail cheap!
  51. 51. Fail better!
  52. 52. To design think, silly WHAT ARE WE TRYING TO DO AGAIN? Build your team Identify your audience Plan your project Establish a timeline Focus Validate assumptions with real people Shift if necessary #DoTheThing
  53. 53. Don't be afraid to pivot!
  54. 54. Create choices. Think big.
  55. 55. Start making decisions. Remember that yellow door?
  56. 56. You are probably not the audience of your product, right? Don't worry, that's ok!
  57. 57. Find your customers. Go talk to them.
  58. 58. Build empathy with your customers. Talk to them.
  59. 59. He/She...Says | Thinks | Feels | Does Document what you learned.
  60. 60. QUOTES | ACTIONS | EXPECTATIONS | REACTIONS | VALUES Make sense of what you wrote down.
  61. 61. Focus there. Pain points will emerge!
  62. 62. Find a problem. Map out that person's life. Focus.
  63. 63. A Quick Breakdown PROJECT COST UncomfortableScaryConfusingPainful Slow Challenging Costly But, what do we mean by pain points?
  64. 64. How does your sticky note map look now? Do you see the pain points? What about the opportunities? Do you see inneficiencies? What about confusion?
  65. 65. Now, let's translate everything we learned into actionable needs.
  66. 66. Who? What? Why? needs a way to so that Do what you do best! Come up with ideas!
  67. 67. BUTBUTBUT HOW?HOW?HOW?
  68. 68. MAP!MAP!MAP! MAP!MAP!MAP! MAP!MAP!MAP!Map out what your audience experience looks like.
  69. 69. Don't keep ideas in your head!
  70. 70. Join your audience on their journey. As much as you can.
  71. 71. Communicate! Communicate! Communicate! Align with your team!
  72. 72. Don't forget...your audience is made up of real people with real problems and real pain points.
  73. 73. To learn more & earn your FREE digital badge, go to: PRACTITIONER ADVOCATE COACH CO-CREATOR LEADER IBM IBM IBM IBM IBM http://ibm.biz/design-thinking-badges
  74. 74. To learn more & earn other FREE digital badges, go to: https://developer.ibm.com/digitalnation/africa/ ONLY AVAILABLE IN AFRICA!
  75. 75. ANY QUESTIONS?
  76. 76. Melissa Sassi Chief Penguin IBM Hyper Protect Accelerator IBM Z Global Student Hub @mentorafrika

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