4. ACCEY winery is looking to establish the first
winery in Baguio, Philippines. The winery will be
located along Legarda Road which is a major state
route for individuals traveling to Baguio. We will be
producing our limited edition for this coming
Valentines day, Swarley.
The winery’s sustainable competitive
advantage is that we are seeking to attract younger
generation wine consumers through internet savvy
marketing techniques which will consist of a flashy
website that allows sales of wine through the
internet.
ACCEY WINE COMPANY BUSINESS PLAN

6. I. HISTORY
ACCEY Wine Company was
recently formed. The owners have been
involved in product development and
testing and are now ready to formalize
their relationships and begin
production and marketing.
ACCEY WINE COMPANY BUSINESS PLAN

7. ACCEY WINE COMPANY BUSINESS PLAN

9. II. GENERAL DESCRIPTION OF THE COMPANY
ACCEY Wine Company imports wines of
character from producers who represent the best of
their regional and local cultures. Our producers’
wines reflect the authenticity and excellence that
comes from generations of experience in the
vineyard and in the cellar, together with an
unwavering focus on quality. Respect for nature
and distinctive regionality, and an effortless
companionship with food and friends – these are
the hallmarks of the wines we import.
ACCEY WINE COMPANY BUSINESS PLAN

10. III. VISION
ACCEY Wine Company is committed to
being the wine industry's most trusted and
relied-upon partner, providing best-in-class
products, exceptional expertise and a
passion for quality and customer
satisfaction.
ACCEY WINE COMPANY BUSINESS PLAN

11. IV. MISSION & OBJECTIVES
As a global industry leader we focus on long-
term business success through the production and
distribution of premium wine products and
services, while always embracing our company
objectives to:
• Develop long-term partnerships with our customers
and suppliers.
• Consistently meet our customers' expectations with
our service and product quality.
ACCEY WINE COMPANY BUSINESS PLAN

12. V. MISSION & OBJECTIVES
• Work with honesty, integrity and respect at all times.
• Continuously improve our best practices to maximize
environmental, social and economic sustainability.
• Embrace change and encourage innovation.
• Offer our employees a challenging and rewarding
workplace that inspires loyalty and success.
• Seek excellence in everything we do.
• Respect the environment and communities within which we
operate.
ACCEY WINE COMPANY BUSINESS PLAN

14. VII. ORGANIZATION
Lance Agcaoili – President
Lance, retired, was an Executive Vice
President & Chief Financial Officer
of the world’s leading cruise line, Seabourn
Cruise Line where he was extensively involved
on the boards of numerous governmental and
private organizations specializing in business
innovation and development. This experience
in strategic business planning will be the
guiding force leading the management team.
ACCEY WINE COMPANY BUSINESS PLAN

15. Owen Yamon– Vice President & Winemaker
Owen is Vice President and Business Leader of a
world-class casino-resort, Solaire Resort & Casino
in the Entertainment City of the Philippines and
has eighteen years of experience in consulting. He
has developed his winemaking skills the last twelve
years learning and gaining hands-on experience
from commercial winemakers, professional wine
conferences, technical courses and field
experience. He has achieved numerous awards in
national and regional wine competitions.
ACCEY WINE COMPANY BUSINESS PLAN

16. Patricia Ebalde– Marketing and Business
Operations
Patricia began her career in the hotel industry
during her five-year tenure at the inception of
Hotel Investors Trust in which she served in
several executive hotel management positions,
including director of Operations. Patricia’s
experience with Hotel Investors Trust, and her
subsequent experience, has provided her with
thorough knowledge of hotel and casino financing,
development, acquisition, operations and
marketing.
ACCEY WINE COMPANY BUSINESS PLAN

17. Joan Cordel– Trade Sales Manager
Joan, retired, past president of Sands
China, largest leading developer, owner and
operator of multi-use integrated resorts and
casinos in Macao. And she was once the President
and Chief Operating Officer of Holiday Inn
Worldwide, President of Days Inn of America, and
President of Americana Hotels.
ACCEY WINE COMPANY BUSINESS PLAN

18. Janyne Casiano-Distribution and
Warehouse
Janyne, retired, worked before at Oceania
Cruises, world’s only upper premium cruise
line as Executive Vice President of Passenger
Services. She also became the cellar
manager at Gosbecks Road. Her current role
involves looking after the vast range of wines
here in our cellars and dispatching orders
throughout the Philippines.
ACCEY WINE COMPANY BUSINESS PLAN

20. VIII. PRODUCTS & SERVICES
ACCEY Wine Company will provide distinctive rich
wines to progressive wine consumers. With the rapid
growth of progressive wine drinkers looking for something
different. We will create a visceral wine experience offering
unique wine varietals best suited for the upcoming
Valentines Day this February.
ACCEY Wine Company plans on producing a limited
edition of Black-labeled pink wine, Swarley. This wine will
appeal mainly to our secondary market but as the primary
target market drinks more wine they will appreciate its
flavors.
ACCEY WINE COMPANY BUSINESS PLAN

21. ACCEY WINE COMPANY BUSINESS PLAN

22. INTRODUCTION: PRODUCT
Romance and wine tend to go hand in
hand, whether it's a fancy Valentine's Day dinner
or trying some of Cupid's chocolate paired up with
wine. You may also find yourself presenting a
unique wine as a gift itself.
ACCEY WINE COMPANY BUSINESS PLAN

23. Valentine's Day is a great excuse to sample this sweet
treat. Not only does it bring the day's color themes to the
table in a vibrant rendition, giving that "built-in" rose food-
pairing versatility, this wine will pair well with an
assortment of Valentine's Day dinner options.
This sparkling bright pink wine from Italy's is sweet and
subtle with the lush flavors of ripe raspberry and juicy
strawberry.
Stunning from start to finish and priced for everyone to
experience, create a truly romantic mood and a memorable
evening for your valentine this year with the Black-labeled
pink wine, Swarley!
ACCEY WINE COMPANY BUSINESS PLAN

24. *Customers who purchase one or more cases of
wine at one time will receive a 5% discount on
their overall purchase!

26. IX. CAPITAL STATEMENT
Startup funding
Startup expenses to fund 550,897.00
Startup assets to fund 210,000.00
Total funding required 760,897.00
Assets
Non cash assets from start up 100,000.00
Cash requirements from start up 155,000.00
Total funding 255,000.00
Capital
Total planned investment 1,500,000,000.00
Loss at start up 210,000.00
Total capital 1,499,790,000.00
Total funding 1,500,000,000.00
ACCEY WINE COMPANY BUSINESS PLAN

27. IX. CAPITAL STATEMENT
Requirements
Startup expenses
Legal 30,000.00
Interior refit 100,000.00
Expensed equipment 300,000.00
Initial marketing 25,000.00
Opening salaries deposit 80,000.00
Supplies for month 90,000.00
Total start up expenses 525,000.00
ACCEY WINE COMPANY BUSINESS PLAN

28. X. PHILOSOPHY
Ultimately, everything a person seeks is a
means to feel happy and fulfilled. The enjoyment of
wine, nearly always accompanied by food and
fraternity, offers a very simple yet wonderfully
mysterious route. The philosophy of ACCEY Wine
Company is to model and advocate wine as an
avenue to mindfully enjoying life. To that end we
will strive to make our work a civilized, principled
and compassionate part of our daily lives where
wine reminds us that one needn’t look too far for a
reason to be happy.
ACCEY WINE COMPANY BUSINESS PLAN