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Toyota ‘24 Second Challenge’ Cross-platform Integration of TV & Web. Case Study by Mel Taylor <ul><li>High Accountability ...
Pre-roll  Video :15 Scrolling Text link Contest Banners Editorial  Text link Branding Banners Toyota ‘24 Second Challenge’...
‘ 24’ Special Section sponsored by Toyota
Toyota 24 Second Challenge Case Study Cross-platform Integration of TV & Web. Fox 29 viewers were directed from On-Air to ...
 
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Fox 29 Toyota WEB Case study

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Winning web proposal from Toyota, when I worked at Fox 29 TV in Philly.

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Fox 29 Toyota WEB Case study

  1. 1. Toyota ‘24 Second Challenge’ Cross-platform Integration of TV & Web. Case Study by Mel Taylor <ul><li>High Accountability </li></ul><ul><li>On-Air Web Drivers </li></ul><ul><li>Database Acquisition </li></ul><ul><li>Contesting </li></ul><ul><li>Direct Response </li></ul><ul><li>Branding </li></ul>
  2. 2. Pre-roll Video :15 Scrolling Text link Contest Banners Editorial Text link Branding Banners Toyota ‘24 Second Challenge’ Case Study By leveraging MyFoxPhilly.com, FOX 29 in Philadelphia increased it’s share of the market buy, and brought in an additional 25% of non-spot revenue.
  3. 3. ‘ 24’ Special Section sponsored by Toyota
  4. 4. Toyota 24 Second Challenge Case Study Cross-platform Integration of TV & Web. Fox 29 viewers were directed from On-Air to Online. By playing the ‘24 Second Challenge’ they qualified for a chance to win a big screen Plasma TV & show DVD’s.

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