Crowdsourced Social Commerce

1. SOCIAL SHOPPING….LITERALLY!
Be part of the next social wave!
Making shopping more empowering!
INVESMENT MEMORANDUM
mobBuy Me
CREATE!
BUY!
SHARE!
SOCIALIZE!

2. EXECUTIVE SUMMARY
Social
Marketplace
PRODUCT
The 1st Social Commerce Marketplace where Sellers compete for deals
&demand created by Buyers . Prototype is functional and ongoing
development is underway
$
TEAM
Self sufficient, multifaceted and young team based out of CA & TX, USA
+100 years of cumulative and diverse experience
Experts with a proven track record of launching & starting up national level
companies
OPPORTUNITY
Social commerce is a $30B market growing @ 26% yearly
Current competition does not cover the entire cycle, instead only parts of
our model
LAUNCH & EXPANSION
Alpha launch in Dallas, TX and SFO, CA in the US
Expansion plan to include Indian and Chinese markets
FUNDRAISING
Seeking $0.5M for launch & 6 months of operations
Projecting $2.5M, $20M, $50M & $100M revenues in 4 years

3. Quick Facts about Social
Commerce
• Top 500 retailers earned
$3.3 bn in 2014
• 26% growth rate from
2013 to 2014
• Social commerce increased
Ecommerce referrals by
200% in 2014-2015
• 50% of social referrals are
generated via FB
• More than 50% of shoppers
quoted price as the top
factor for making a social
shopping decision
• By 2016, 85% of digital
shopping will be done via
mobile
Successful Backs : $1.87 bn 85% used are pre orders$ : $1.58bn
UGC contributors – between 20 to 54
years old
60% of millennials use UGC to make purchase decisions
80% of all content is UGC
• Retailers are actively seeking to combine Social Commerce capabilities to drive ecommerce
• Lack of a unified platform that seamlessly connects Suppliers and Buyers organically
• A platform where buyers create their own deals (Price/Volume/rich data) – Proxy Suppliers
• Smart demand aggregation that translates to sales
UGC – User Generated Content
Demand Aggregation
The Opportunity

4. Solution
mob’ Buy me x@y
“Democratizing shopping- Socially and Literally!”
YOUR
DEALS
Tell us what you want!
SHARE TO SAVE
Volume pricing model
BUZZ!
Shopping is a social
affair
CONSUMERS
LOWER COST
Our organic growth model
brings in demand at ~0 cost
REPEAT
BUYS
Lower costs and savings
means repeat buying
VOLUME SALES
You decide minimum
orders for a different price
points
Problem
Can we create our own deals?
Can we influence prices as a group?
Can we engage with suppliers in real time?
Can we sell items in bulk?
Can customers be natural evangelists?
Can we engage with consumers in real time?
ENGAGAMENT
SUPPLIERS
CONSUMERS SUPPLIERS

5. Competition MORE VOLUME TRANSACTIONS
LESS VOLUME
TRANSACTIONS
MORE UGC
Over 600 million valuation
Over 70 million raised in funding
Growth rate of 252% since 2011
LESS UGC
10 mn + User Base
70% active User Rate
Over 6bn in user
savings
Over 5mn operating revenue
Photo Sharing webstore for luxury
products
Crowd sourced coupon site from 3rd
party sites such as Amazon. Affiliate
Marketing model
Pre negotiated coupon site
High Cost of Acquisition & Transaction
Does not encourage repeat buying
48.1 million active user base
Generates 54% of social referrals and 64%
of social revenues
Poor Click through Rate for commerce
UGC + Demand Aggregation +
Fulfillment
The largest Social Network sees opportunity in
Social Commerce

6. Close Competition
1. Social Marketplace for Gadgets
1. 1 million active users
2. 80% direct traffic
1. Raised $8M series A on launch in 2012
2. Raised $40M series B in Aug 2015
3. Positions itself more as a group buying site as opposed to a Social
Commerce platform
4. No social networking features such as user follow, back or ping and
hence no stored network value

7. Business
Model
Innovation
Network
effects
Lower
acquisition
costs
Organic
growth
model
Expanding
Supply
sources
Aggregating
pre-orders
Less
chance of
returns
Repeat
purchases
Why MBM?
MBM DifferentiatorsMarket & Growth (2015)
$ 20 bn 120% / Year
1. Full Customer Autonomy – 100% UGC
1. Platform enabling Consumers to post deals (Select Price – Volume)
2. Consumers bring in deals (Proxy Suppliers = Lower Deal Acquisition
Cost
1. In Built Social features such as comments, ping and follow help demand
aggregation
2. Deals Cracked = Bulk Transaction
3. Interaction between Consumers and Suppliers
4. Potential Gamification of the platform
200 mn referrals from Social
Network

8. Business Model
How we make money
We charge Suppliers a 25% transaction fee
Local
Suppliers
Transaction $50.00
Supplier $37.50
MBM $12.50
Social Fabric (Comments/Sharing/ratings)
Organic Deal Curation
100%
UGC
Volume
driven
Pricing
Demand
Agg FulfillmentCC retention+ +
Deals
Suppliers
Buyers
Creates
AggregationDeals are ON

9. 2. SHARE TO GET A
PRICE
1. CREATE YOUR OWN
DEAL
3. IT’S SOCIAL!
• Found a cool deal?
• Ping it to your friends
• Win their love, win MBM
points!
• Share to save!
• Volume pulls price further
down!
• Group of friends
planning a night out?
• Select your venue, move
the slider to meet your
number, GO NOW!
Current Product

10. Current Suppliers- Social Marketplace
for Perishables
MORE PERISHABLE
LESS PERISHABLE
LESS SUNK COSTSMORE SUNK COSTS
Health Restaurants
Senior Living
Beauty Services
3000+ products
400+ brands
35+ beauty
procedures
$60B market
Market study complete
In talks with a facility aggregator
Part of expansion phase
Quick Facts about Our
ALPHA Launch
• 4 lucrative sectors identified
• ‘GO NOW’ feature for Restaurants
• Meetup groups seeking group
discounts
• University Students as early adopters
• All marketing avenues are
Identified based on inputs from
user groups
• Potential gameification of the platform

11. AprilFeb March May
Product
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
Prototype
Team
Core Team
Measure/Iterate
June
W1 W2 W3 W4
Tech Partners
Interns
Include users right from the prototyping phase
Market and customer validation throughout the development phase
Connected market (users & sellers) seeded before alpha launch
Alpha
Roadmap
Mobile

12. Team
Joy Sengupta
CoFounder
10+ years of IT Product
Architecture and IT
consulting with eBay, Apple
and Cisco
Manoj Pillai
CoFounder
20+ years of Service
Delivery with P&L
ownership (North
America)
Melvin Jose
CoFounder
10+ years of Operations, Service
delivery & Consulting
IE MBA
Entrepreneurship and Business
Model Innovation
Russell Halderman
CMO
Cofounder RawFusion
25+ years in Sales and
Marketing, Service Solutions
(US, Canada, China)
Kelly Brcka
CBDO
20+ years in Business
Development, Contract
Negotiations and branding
(Singapore, France, US)
Harmeet Singh
UED/UX
15+ years in UED/UX
with eBay, HP and
Visa
Vinod Nair
Advisor
20+ years of corporate business
development and managing Technology,
Unified Communications & Outsourcing
Founder Stratacom Solutions (I) Pvt. Ltd.
Uday Bhaskar
Chief Advisor
25+ years of managing country level
organizations
Set up Pacific Internet’s Pacfusion
Mergers/Acquisitions & Alliance expert
Strategy formulation and Acquisition

13. Seeking $0.5M for 6 months of Operations
Year Revenue Cost Income (Loss)
2017 $2,500,000 $2,610,250 $(110,250)
2018 $20,000,000 $21,078,000 $(1,078,000)
2019 $50,000,000 $44,956,535 $5,043,465
2020 $100,000,000 $89,913,070 $10,086,930
$2,500,000
$20,000,000
$50,000,000
$100,000,000
$2,610,250
$21,078,000
$44,956,535
$89,913,070
2017 2018 2019 2020
Financial Projections
Revenue Cost

14. Contact Us
[mjose.imba2014@alumni.ie.edu]
[mjose.imba2014@alumni.ie.edu]
[mjose.imba2014@alumni.ie.edu]