1.  Look for a named person or name of
organization
 SeaTurtles

2.  Look for an About Us page
 Seaturtles

3.  Look at the URL
.gov
.org
.net
.edu
.com
.k12
Seaturtles

4.  Look at top of site
 Look at bottom of site
 Seaturtles

5.  To entertain
 To sell
 To persuade
 persuade
 To inform