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-Elric WANG
 “wine”
 The development of wine trade
 Why &how the wine be perceived more
than a food item (wine as a unique
product)
 wine trade’s future
"wine"
"the expressed juice of grapes, especially when
fermented . . . a beverage . . . prepared from
grapes by squeezing out their juice, and
(usually) allowing it to ferment."
 earliest known wine
 an important role
“Wine, madam, is God's next best
gift to man.”
— Ambrose
Bierce
The Devil's
Dictionary
 Revolution of wine trade
 How to transport wine
 Water
 Road
 air
 Container
 Barrels
 wine cask
 packaging
 “box wines ”
 Wine has been valued
 tasting
tasting
 an ancient art
 modern science
modern science
an ancient art
Competition
reference
 HALLIDAY, J., (1996), an introduction of Australian wine (2nd
ed.): Introduction, The taste of wine, Australian wine regions,
wine and health. HarperCollins, New Zealand: publishers pty
limited
 M.A.Amerine&V.LSingleton (1976), Wine (2nd ed.): wine
appreciation, evaluation, and service. California: University of
California Press
 Joanna Simon (1996), WINE with food: grapes and wines.
Auckland, NZ: Michel Beazley
 Catherine Anne Harriman (n.d), Nelson, Early Mediterranean
wine trade. Nelson, New Zealand
http://www.slideshare.net/Hardic3/early-mederterranean-
wine-trade
 James Halliday& Hugh Johnson (2006), the art and science of
wine: National attitudes and regional characters. Britain,
England: Mitchell Beazley

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Introduction` (2)

  • 2.  “wine”  The development of wine trade  Why &how the wine be perceived more than a food item (wine as a unique product)  wine trade’s future
  • 3. "wine" "the expressed juice of grapes, especially when fermented . . . a beverage . . . prepared from grapes by squeezing out their juice, and (usually) allowing it to ferment."
  • 4.  earliest known wine  an important role
  • 5. “Wine, madam, is God's next best gift to man.” — Ambrose Bierce The Devil's Dictionary
  • 6.  Revolution of wine trade
  • 7.  How to transport wine
  • 11.  Wine has been valued  tasting
  • 12. tasting  an ancient art  modern science
  • 16.
  • 17. reference  HALLIDAY, J., (1996), an introduction of Australian wine (2nd ed.): Introduction, The taste of wine, Australian wine regions, wine and health. HarperCollins, New Zealand: publishers pty limited  M.A.Amerine&V.LSingleton (1976), Wine (2nd ed.): wine appreciation, evaluation, and service. California: University of California Press  Joanna Simon (1996), WINE with food: grapes and wines. Auckland, NZ: Michel Beazley  Catherine Anne Harriman (n.d), Nelson, Early Mediterranean wine trade. Nelson, New Zealand http://www.slideshare.net/Hardic3/early-mederterranean- wine-trade  James Halliday& Hugh Johnson (2006), the art and science of wine: National attitudes and regional characters. Britain, England: Mitchell Beazley