1. WEB SUMMIT
Connecting Young People With The Resources To Thrive
Events & Campaigns
SPONSORS & ASSOCIATES:

2. CONTENTS
• Why do outreach?
• Coming up with a plan
• Running an information stall
• Hosting a wellbeing fair
• What else? Talks, activities, and more.
• Campaigning for change
• Promotion & PR

3. Why do outreach?
You could just hold meetings and socials, and
provide a supportive space for a handful of
students that discover you through promotion
channels. This is important in itself. So why
might you want to branch out?
• Open minds; challenging discrimination.
• Create understanding; spreading information
and get people thinking.
• Connect students with resources; promoting
tools and services.

4. What’s the plan?
Problem we’re trying to solve?
What would a successful outcome be?
How do we get there?
What’s the schedule? (Don’t forget the follow-up!)
Resources required?
Who can help us get these resources?
How are we going to measure success?
What’s the next step?

5. Information Stall
What? Hand out leaflets, share information, talk to students, grab attention.
Why? Easy to run, focussed, measurable results. (Handouts, signups, surveys)
1. Book a table in the student union
2. Collect materials from stakeholders / service providers
3. Organise some perks, such as freebies or a competition.
4. Let people know where you’ll be
5. Get some colour or some costumes
6. Think about using Share The Wealth Board or Pledges.

6. Wellbeing Fair
What? Basically, a big party on campus that promotes wellbeing, educates, shares
information, and gets signups for follow-up wellbeing activities.
Why? Mass attention. Has the opportunity to reach hundreds of students and get
widespread publicity. Exciting to organise.
1. Find a central venue with good footfall.
2. Pick a date that doesn’t clash
3. Build an events team and decide on the scope. How will you inform and impact? How
will you attract and engage?
4. Identify stakeholders and share project description. Follow up for support.
5. Invite supporters, and media. Make it memorable!

7. What else? Talks, activities & more
Fundraising
Research/Surveys
Focus Groups
Talks/Discussions

8. Campaigns
Share The Wealth
Encouraging dialogue around mental health and wellbeing by
inviting answers to the question: ‘what do you do for yours?’
Posters, poster boards, and competitions.
Big Boys Should Cry
Reaching an at-risk subgroup, encouraging dialogue and
promoting student services.

9. Promotion & PR
Use mailing lists: Departmental,
student union, university…
Tap into student media.
Produce a press release: The
university press office will help.
Get online:
Make personal phone calls and
emails. Why should they be
interested?

10. Links
Action For Happiness
http://www.actionforhappiness.org/10-keys-to-happier-living
Big Boys Should Cry
http://www.wix.com/pawscomms/big-boys-should-cry
Mindapples
http://mindapples.org
Time To Change
http://time-to-change.org.uk
Mental Wealth Blog
http://mentalwealthuk.tumblr.com
Mental Wealth UK resources
http://mentalwealthuk.com/resources

11. Mental Wealth Foundation © 2012