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Find Your Fan Factor
3 Slam Dunk Secrets to Make Them
Stop Scrolling & Start Buying
@MeredithCSP
#TriAMA #FanFactor
The Passion Live
THE FAN FACTOR
@MeredithCSP
#TriAMA #FanFactor
FANS
@MeredithCSP
#TriAMA #FanFactor
Give The Fans What They Want
Focus On Your Fans
WHAT MAKES US A FAN?
via tasteofcountry.com
IDENTITY
SELF ESTEEM
ESCAPISM
STATE CHANGE
SENSE OF BELONGING
IT’S NOT ABOUT YOU
✓ Stop Talking
✓ Start Listening
✓ Know Your Fans
@MeredithCSP
#TriAMA #FanFactor
Pay Attention
✓ #EpicWins
✓ #EpicFails
Ask yourself WHY…
@MeredithCSP
#TriAMA #FanFactor
Demographic Profile
✓ Age
✓ Income
✓ Job Title
✓ Location
✓ Experience
✓ Lifestage
Create Fan Personas
Psychographic Profile
✓ Buying motivations
✓ Why do they buy?
✓ Why are they a fan?
✓ Why are they loyal?
Create Fan Person...
Create Fan Personas
✓ Identify Needs and Wants
✓ Describe Typical Behaviors
✓ Outline Goals for Purchasing
Creating Fan
Personas Requires
Brutal Honesty
Factual vs. Judgemental
Emotional
Connection
@MeredithCSP
#TriAMA #FanFactor
Authentic Images
@MeredithCSP
#TriAMA #FanFactor
Represent Your Fan Personas
Unique Images
Think Outside The Box
Think Outside The Box
Convey Emotion
Convey Emotion
@MeredithCSP
#TriAMA #FanFactor
Use a Wide Variety of Emotions
@MeredithCSP
#TriAMA #FanFactor
Snark is an
emotion!
@MeredithCSP
#TriAMA #FanFactor
Aspirational
Nostalgic
@MeredithCSP
#TriAMA #FanFactor
How did you
know I felt
that way?
@MeredithCSP
#TriAMA #FanFactor
@MeredithCSP
#TriAMA #FanFactor
One Size Does Not Fit All
Match Your Call to Action to
the Fan’s Journey
1. AWARENESS 2. CONSIDERATION 3. decision
@MeredithCSP #TriAMA #FanFactor
@MeredithCSP
#TriAMA #FanFactor
GetTalk.at/TAMA
FREE Book, Slides
& Extra Goodies
@MeredithCSP
@MeredithsShoes22
/MeredithCommunications
Connect With Me
MeredithSpeaks.com
Photo via Flickr @RickMcQuinlan
Is Your #FanFactor
Livin’ on a Prayer?
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying
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Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying

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Would you like more comments, likes and shares from your social media followers? Wish your website generated more leads? Want a higher click-through rate and sales from your email campaigns? Then this is the workshop for you!
Nationally recognized speaker, author and consultant, Meredith Oliver, will take the information presented in her featured breakout session at the 2016 High Five Conference and conduct a deep dive on how to make them stop scrolling and start buying. Attendees can prepare to dive deeper into the specific tactics needed to drive more traffic, leads and sales to your business. This workshop is hands-on, practical and fun so bring your laptops, tablets and samples of your current content marketing for on-the-spot coaching and consulting. Get your pens ready to write and your mind ready to learn. This workshop will change the way you market your business. For more information about Meredith Oliver, a sales and marketing keynote speaker, go to MeredithSpeaks.com.

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Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and Start Buying

  1. 1. Find Your Fan Factor 3 Slam Dunk Secrets to Make Them Stop Scrolling & Start Buying @MeredithCSP #TriAMA #FanFactor
  2. 2. The Passion Live
  3. 3. THE FAN FACTOR @MeredithCSP #TriAMA #FanFactor
  4. 4. FANS @MeredithCSP #TriAMA #FanFactor
  5. 5. Give The Fans What They Want
  6. 6. Focus On Your Fans
  7. 7. WHAT MAKES US A FAN?
  8. 8. via tasteofcountry.com
  9. 9. IDENTITY
  10. 10. SELF ESTEEM
  11. 11. ESCAPISM
  12. 12. STATE CHANGE
  13. 13. SENSE OF BELONGING
  14. 14. IT’S NOT ABOUT YOU ✓ Stop Talking ✓ Start Listening ✓ Know Your Fans @MeredithCSP #TriAMA #FanFactor
  15. 15. Pay Attention ✓ #EpicWins ✓ #EpicFails Ask yourself WHY… @MeredithCSP #TriAMA #FanFactor
  16. 16. Demographic Profile ✓ Age ✓ Income ✓ Job Title ✓ Location ✓ Experience ✓ Lifestage Create Fan Personas
  17. 17. Psychographic Profile ✓ Buying motivations ✓ Why do they buy? ✓ Why are they a fan? ✓ Why are they loyal? Create Fan Personas
  18. 18. Create Fan Personas ✓ Identify Needs and Wants ✓ Describe Typical Behaviors ✓ Outline Goals for Purchasing
  19. 19. Creating Fan Personas Requires Brutal Honesty Factual vs. Judgemental
  20. 20. Emotional Connection @MeredithCSP #TriAMA #FanFactor
  21. 21. Authentic Images @MeredithCSP #TriAMA #FanFactor Represent Your Fan Personas
  22. 22. Unique Images
  23. 23. Think Outside The Box
  24. 24. Think Outside The Box
  25. 25. Convey Emotion
  26. 26. Convey Emotion
  27. 27. @MeredithCSP #TriAMA #FanFactor
  28. 28. Use a Wide Variety of Emotions @MeredithCSP #TriAMA #FanFactor
  29. 29. Snark is an emotion! @MeredithCSP #TriAMA #FanFactor
  30. 30. Aspirational
  31. 31. Nostalgic @MeredithCSP #TriAMA #FanFactor
  32. 32. How did you know I felt that way? @MeredithCSP #TriAMA #FanFactor
  33. 33. @MeredithCSP #TriAMA #FanFactor
  34. 34. One Size Does Not Fit All
  35. 35. Match Your Call to Action to the Fan’s Journey
  36. 36. 1. AWARENESS 2. CONSIDERATION 3. decision @MeredithCSP #TriAMA #FanFactor
  37. 37. @MeredithCSP #TriAMA #FanFactor
  38. 38. GetTalk.at/TAMA FREE Book, Slides & Extra Goodies
  39. 39. @MeredithCSP @MeredithsShoes22 /MeredithCommunications Connect With Me
  40. 40. MeredithSpeaks.com
  41. 41. Photo via Flickr @RickMcQuinlan Is Your #FanFactor Livin’ on a Prayer?
  • 9INCHMARKETING

    Apr. 7, 2016

Would you like more comments, likes and shares from your social media followers? Wish your website generated more leads? Want a higher click-through rate and sales from your email campaigns? Then this is the workshop for you! Nationally recognized speaker, author and consultant, Meredith Oliver, will take the information presented in her featured breakout session at the 2016 High Five Conference and conduct a deep dive on how to make them stop scrolling and start buying. Attendees can prepare to dive deeper into the specific tactics needed to drive more traffic, leads and sales to your business. This workshop is hands-on, practical and fun so bring your laptops, tablets and samples of your current content marketing for on-the-spot coaching and consulting. Get your pens ready to write and your mind ready to learn. This workshop will change the way you market your business. For more information about Meredith Oliver, a sales and marketing keynote speaker, go to MeredithSpeaks.com.

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