The 5th methodology: implementing a holistic approach to mobile research
Jim Schwab - SVP, North America - OnePoint Surveys
Reviewing mobile market research within a holistic context. Discussing the channels of survey engagement that are optimal via mobile. Outlining the key success factors for navigating the wireless landscape.
15. Presented at:
Market Research in the
Mobile World
2nd International Conference | July 19 & 20, 2011 Atlanta
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