An exploration into

1. 1
The Language of
E x p r e s s i o n
2012
april
Shay
Merritté
American
Greetings

2. 2
Executive
s u m m a r y
Throughout time there have been ever
evolving ways of communicating augmented
by methods of expressions. Currently
there is a paradox of recieving too much
communication with no real way of
expression. I propose a look at haptics.
I

3. 3
Twitter
s u m m a r y
Communications have increased
a lot, with undifferentiated
methods of expression. Haptic
tech could be the future of
digital expression.

4. 4
presentation
o u t l i n e
5
STAMPS NUMBERS
10
PICTURES
15
FEELINGS
20
MOBILE
28
BINARY
31
POINT
34
HAPTIC
35
TRENDING
37
THE END
41

5. 5
The Language of
s t a m p s
1890

6. 6
stamp code
e x p l a i n e d
“ ”
The placement and orientation
of stamps in the corner of the
envelope represented
various sentiments.

7. 7
I LOVE YOU STOP WRITING
stamp code
e x a m p l e s
A KISS
YES NO

8. 8
stamp code
s u m m a r y
{ }
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae convallis neque.
Integer risus magna, pretium eget ultricies id, condimentum a neque. In in nunc ligula.
Nullam imperdiet tempor tempor. Etiam eu nisl justo, ac imperdiet tellus. Suspendisse
gravida malesuada consequat. Sed molestie viverra purus, ut lobortis mi auctor nec.
Curabitur augue neque, faucibus at pretium sed, suscipit sed mi. In vehicula sodales
eros, nec suscipit erat suscipit eget.
Sed eget lacinia risus. Morbi malesuada varius elit vel pulvinar. Duis et turpis purus,
sed lobortis nisl. Nullam eu lacus non nunc tempus posuere. Maecenas posuere felis
ut neque mattis vehicula. Pellentesque commodo, augue et porttitor malesuada, ante
urna facilisis nulla, quis rhoncus tortor elit lobortis lectus. Nulla adipiscing augue
rutrum augue venenatis vitae pulvinar lectus ornare. Vestibulum viverra est in felis
commodo sed tempus lorem pretium. Duis ut neque vitae nisl scelerisque tincidunt.
Nunc a odio non est posuere elementum. Donec dapibus auctor enim, sed accumsan
magna laoreet a. In nulla magna, pulvinar eu cursus sed, ullamcorper ac mi. Cras quis
elementum lacus. Nunc euismod dolor arcu, sit amet sodales tellus. Praesent tempor,
arcu vel pellentesque euismod, eros nisl pellentesque dolor, id rhoncus massa ligula
sit amet nisi. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per
inceptos himenaeos. Sed vitae sem a orci pretium feugiat vitae sed leo. Sed vitae dui in
massa lobortis ultricies quis id libero.
Donec id quam eget urna consequat suscipit sit amet eu enim. Nam auctor, est a
eleifend interdum, felis quam condimentum quam, et lacinia felis arcu non velit. Etiam
mi turpis, ornare ac facilisis in, auctor eget odio. Vestibulum enim tortor, consectetur ac
consequat quis, lobortis sed enim. Sed scelerisque egestas ante, nec sollicitudin mauris
vulputate non. Sed quis tellus in magna egestas varius. Praesent at sapien libero, in
laoreet sem. Fusce ipsum neque, tincidunt ac gravida vitae, condimentum gravida
tellus. Aliquam massa nunc, hendrerit vel egestas vel, mattis id odio. Pellentesque
bibendum urna a dolor ultricies faucibus at in urna. Suspendisse placerat hendrerit
quam, nec consectetur eros viverra eget. Maecenas feugiat, risus ac fermentum auctor,
erat purus semper ante, a imperdiet nulla risus ac risus. Vivamus fermentum rutrum
purus, a ullamcorper odio pellentesque posuere. Praesent mollis sapien nec orci lacinia
condimentum a in libero. Curabitur ut orci velit, vel dapibus magna.
=
I LOVE YOUThe stamp code can allow for
the entire sentiment of a full
letter to be summarized into
one smaller gesture.

9. 9
stamp code
A u g m e n t a t i o n
I
Hate
You +
STOP WRITINGThe stamp code could also be
used to augment the internal
message... really emphasizing
the sentiment of the letter.
{ }

10. 10
The Language of
N u m b e r s
1990

11. 11
number code
E x p l a i n e d
“ ”
People could leave numeric
codes on friends’ beepers.
These numbers translated into
phrases or words.

12. 12
number code
e x a m p l e s
REFERENCES
007:
“I’ve Got a Secret
For You”
RECYCLE
07734:
“Hello”
BASIC CODES
143:
“I Love You”
PICTURES
100000001:
“I Miss You”
ID CODES
191013:
“SJM”
http://www.ehow.com/how_8156_pager-codes.html

13. 13
Number code
s u m m a r y
= 143“ILoveYou”
Instead of making a phone
call extolling flower professals
of love, everything can be
summed up with the thee
simple numbers: 143 to
summarize “I Love You”.
{ }

14. 14
Number code
P r e v i e w
= 007“I’vegotasecret”
The number code also allowed for
the user to leave messages and
provide summaries to the recipient
about what the social interaction will
be like and what the content of the
communication will be.
{ }

15. 15
The Language of
p i c t u r e s
2000

16. 16
picture code
e x p l a i n e d
“ ”
Using letters, numbers and
punctuation marks to make
pictorial representations of a
person’s mood.

17. 17
picture code
e x a m p l e s
WESTERN FACE
:-)
ANIME FACE
^___^
ASCII
_____
| ___|
| |_
| _|
|_|
EMOJI

18. 18
Picture code
A u g m e n t a t i o n
+
A lot of the content of a text message
is actually what is implied in
between the lines and can only be
fully understood with the addition
of the word pictures, emoji and
emoticons.
I
Hate
You
{ }

19. 19
What’s
n e x t ?
2 0 0 0
?
2 0 1 31 9 9 01 8 9 0

20. 20
The Language of
F ee l i n g
2013

21. 21
feeling code
e x p l a i n e d
“ ”
A ecosystem that synthesis
emotions and messages
through coded vibrations that
the user feels.

22. 22
feeling code
e l e m e n t s
AMPLITUDE 0 AMPLITUDE 3AMPLITUDE 1
The 3 base elements of the feeling
code were developed to be as different from each
other as possible. The reason there is no vibe
with Amplitude 2 is because there needed to be a
definite difference between a low and high vibration
amplitude, a medium could be confusing because it
has 2 comparative references instead of 1.

23. 23
feeling code
UNITS
3 + 0 0 + 3 1 + 0 AMPLITUDE 0
The 3 Base elements can
then be assembled into
9 units of 2 combinations
of the elements which can
then be further combined
into unique fingerprints
that express sentiments or
identities of users.

24. 24
Feeling code
i d e n t i t y
4
9
3
5
1
7
4
4
8
3
6
3
3
5
3
8
4
1
6
9

25. 25
Feeling code
Me s s a g e
“ ”
The vibration patterns in this feeling
code, is meant to evoke the feeling of a
roller coaster... like the roller coaster of
love with it’s rise and falls of emotions.

26. 26
Feeling code
Se m a n t i c
“ ”
The vibration patterns in this feeling
code, is meant to evoke the feeling of a
being hugged and squeezed.

27. 27
9103, 486,784,401
Feeling code
C o m b i n a t i o n s
#
The number of combinations of codes are
nearly endless, if we use the 9 feeling code
units and assume that a code will be 10
units long, then there will be more than 3
Billion code combinations, if we had a code
with 11 units, we would have more than 31
billion different code combinations

28. 28
Why is this
i m p o r t a n t ?
24
7
365
?

29. 29
smartphone
e x p a n s i o n
5.9 BILLION
MOBILE Subscribers
1.2 BILLION
Web Subscribers
71.5 MILLION
mOBILE WEB ONLY
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobileweb
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
http://bits.blogs.nytimes.com/2012/02/13/get-ready-for-1-billion-smartphones-by-2016-forrester-says/

30. 30
smartphone
C o m m H UB
8,000,000,000,000 SMS MESSAGES
249,000,000,000 MMS MESSAGES
480,600,000 EMAIL USERS
311,200,000 MILLION IM USERS
5,000,000,000,000 App to Person messages
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobilemessaging

31. 31
binary
m e s s a g i n g
Right now phones provide a binary Yes or No message towards your social
expression, basically am I being contacted yes or no... but this leads to a whole
lot of questions... so when you have your phone face down or in your pocket and
your phone vibrates, you immediately start questioning.

32. 32
Is it A Text? Email? Words With Friends?
Who is Messaging Me?
What do they Have to Say?
Do I Want To Talk To This Person?
Do I Need To Respond?
Is It Urgent?
binary
m e s s a g i n g

33. 33
Phantom
v i b r a t i o n s
http://en.wikipedia.org/wiki/Phantom_ringing
http://www.fastcompany.com/1770237/are-you-a-victim-of-phantom-vibration-syndrome
Remember when you’re sitting with people and one of them checks their phone...
Moments later a few others in the group will feel around for their phones and
check their screens too. Activation of the Mirror Neurons. Monkey saw, monkey
did. It’s also about being not fully present in your conversation space. This is
the same thing that happens when you are expecting a text, phone call or email
message and continually check your phone for messages

34. 34
To the
p o i n t
Situation: Communication devices are getting increasingly complex with
numerous differentiated messaging options.
problem: The first contact point of much of this communication is the same
no matter the message situation making it difficult for
Solution: Leverage haptic technology as a means to help consumers organize their
increasingly complex digital communication life.

35. 35
Haptic
Te c h n o l o g y
A tactile feedback technology
which takes advantage of the
sense of touch by applying
forces or motions to the user.
http://electronics.howstuffworks.com/everyday-tech/haptic-technology.htm

36. 36
Haptic
I n a c t i o n
Haptic technology has been
utilized in consumer codes
for many years. The rumble
pack in the N64 controller is
considered haptic technology
as does the steering wheel
in some high end cars that
replicate rumble strips when
you doze off.
http://www.insideline.com/car-news/att-labs-looks-to-reinvent-steering-wheel-with-gps-haptic-feedback.html

37. 37
so should we
c a r e ?
Nokia recently received
a patent for a magnetic
tattoo or badge that alerts
users when their phones
are ringing with the
patent application filed in
September 2011.
http://www.digitaltrends.com/mobile/nokia-patents-vibrating-tattoo-that-would-let-you-feel-whos-calling/

38. 38
ideas to watch
I n 2 0 1 1
200MNokia, Samsung & LG
phones come preloaded
with primitive haptics
software made by
Immersion
In early 2011, the Harvard Business Review proposed 6
ideas to watch stating, “Anyone who has an iPhone, iPad or
Kindle knows that media are no longer created merely to be
viewed - content is designed to be touched, tapped, stroked,
fingered, fondled, and pinched. This nascent transition
will be as profoundly important for future interpersonal
communications and branding as the transition from radio
to television. Having the right touch will become a desirable
communications competence.
http://www.hbr.org
http://www.businessweek.com/magazine/content/11_26/b4234043549730.htm

39. 39
ideas to Watch
2 0 1 2
http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android
http://gizmodo.com/371792/samsungs-anycall-haptic-phone-22-ways-to-say-i-feel-you
The Pebble is an E-Paper watch for iPhone and Android that
appeared this week on Kickstarter and has raised more than a
million dollars. The watch syncs via bluetooth with smartphones and
presents various kinds of information to the wrist. The Kickstarter
video presented some possibilities that there could be a vibration
feature included.
The Samsung Anycall is a phone with
a 3.2” touchscreen with the distinct
differentiation of 22 vibration patters
that simulate actual feels and actions.
When you see a volume knob for the
radio and reach to turn it, you hear
and feel the clicks of an old-timey
radio dial.

40. 40
THANK
YOU
?
?
QUESTIONS

41. 41
in memoriam
D a n i e l Re i s s
2006 — 2012