Brand audit of SMC ORSaline

WELCOME TO OUR PRESENTATION We are Group E

Detailed Brand Report on SMC ORSaline

Group Members ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Equity Analysis ,[object Object],[object Object]

Brand Elements ,[object Object],[object Object],[object Object],[object Object]

Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Mix cont.

Points of Difference (POD) ,[object Object],[object Object],[object Object]

Points of Parity (POP) ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Exploratory

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Exploratory cont.

Brand Exploratory cont. Response Quality, credibility and superiority Safety and comfort ,[object Object],[object Object],[object Object],Salience Large brand depth and breadth Strong brand awareness and association Relationship Loyalty and attachment Figure 2: CBBE Pyramid for ORS

Market Position ,[object Object],[object Object],Current Oral Saline Market Scenario 59% 27% 2% 2% 1% 7% 2% SMC ORS Universal Tasty Saline BRAC Saline SK+F Renata Saline Elite Food Corp. Others

Target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrated Marketing Communications (IMC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings ,[object Object],[object Object],[object Object],[object Object]

Key Findings (cont’d) ,[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand audit of SMC ORSaline

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Brand audit of SMC ORSaline