The document summarizes the key points from a fundraising workshop. It discusses trends in online fundraising over the past 10 years and opportunities for the future, including increased donor expectations around impact reporting and engagement. It provides 10 strategies for non-profits to try, such as storytelling with blogs and videos, personal fundraising widgets, using social networks, hosting events, and embracing virtual volunteers. Risks are also addressed around losing some control of the brand online and content generated by supporters.

3. My perspective…

6. Now for some tagging… Please write on both tags… A barrier to effective fundraising in NGOs Something you would like to know more about (online fundraising)

8. The first 10 years... of fundraising online

9. First… some hard truths

10. Who attracts the most donations? Emotional fundraising

12. People often don’t like the way we communicate with them

13. Current donor Future donors?

15. Some milestones…

17. Over £13m taken online in 2005/6 * * includes Oxfam Unwrapped

21. 5 Trends

22. Trend #1: Causes not NGOs

24. “ Are you listening?”

25. Move towards a 360 ° giving experience

26. A two-way street… a dialogue

31. 10 Things to try

32. #1 Storytelling (with a blog)

34. Blogging the impact of giving “ I have been a monthly donor to MSF for some time. On Tuesday, I will ramp up by contribution, because I have a house, a job… a garden, rain, food – and hope. “ I wish I could give those things to the mother whose baby you tried to save. I cannot, so I will do what I can.” U sing blogs to put donors directly in touch with the work they’re supporting

36. #2 Storytelling (with video)

38. #3 Personal fundraising (with ‘widgets’)

44. Source: Dion Hinchcliffe

45. #4 Social networks

46. “ One or more of the popular social networking sites will tap into the desire for members to identify with a cause and create a ‘My Causes’ tab” My prediction at the start of 2007:

52. Social networks are not new… … it’s just easier now to make connections, and join existing ‘conversations’ we would never have known about before.

54. #5 Events

55. http://events.breastcancercare.org.uk

56. #6 Photo sharing

59. Photo-sharing for €€€

60. #7 Second Life

61. Fundraising in Second Life Still only loose change?

62. #8 RSS ( R eady for S ome S tories)

63. RSS for aggregated update reports

64. #9 Mash-ups

66. #10 Embrace virtual volunteers (user generated content)

67. www.yournameontoast.com

69. Managing the risks

70. Don’t embed yourself too deeply into Web 2.0 and forsake the other stuff

71. Don’t put partners in the field at risk

74. A word on… Sustainability

75. What kind of people are involved with NGOs? A higher than average proportion of ‘Taureans’… who tend to be “hostile to change and will do everything in their power to maintain the security of the status quo” nfpSynergy

76. Which one is your NGO?

81. Photos courtesy of Flickr under Creative Commons: http://www.flickr.com/photos/tamala/256649571 http://www.flickr.com/photos/garry61/459768741 http://www.flickr.com/photos/jerryfunes/415730491 http://www.flickr.com/photos/beija-flor/203437970 http://www.flickr.com/photos/56354239@N00/103208549 http://www.flickr.com/photos/jubilo/530472437 http://www.flickr.com/photos/eeloy/116344100 http://www.flickr.com/photos/3ric07/71736759 http://www.flickr.com/photos/manuperez/422518092 http://www.flickr.com/photos/pulpolux/239350065 http://www.flickr.com/photos/trippj34/128230566 http://www.flickr.com/photos/anple/403929257 http://www.flickr.com/photos/dhammza/88536167 http://www.flickr.com/photos/mbm55/496661061 http://www.flickr.com/photos/orcagirl/262058822 http://www.flickr.com/photos/camera_rwanda/51735020

82. Je vous remercie de m’écouter Steve Bridger I blog at www.nfp2.co.uk www.nfp2.co.uk/category/giving/ [email_address]