Herbalife F1 catalog flyer

1. D I S T R I B U T O R R E F E R E N C E G U I D E
shake up your day,
every day
with
formula 1
a healthy meal

2. D I S T R I B U T O R R E F E R E N C E G U I D E
A healthy, active lifestyle starts
Why Formula 1 with being at your ideal weight.
• People’s lives have become so busy that
getting proper nutrition is more difficult than
Formula 1 Instant
JUST ADD WATER. SHAKE. AND ENJOY!
ever. Formula 1 provides an easy solution
Formula 1 Instant is all the goodness of your
for families. complete Formula 1 shake you blend at home –
including 20g of protein, calcium and fruit–in a
• Herbalife’s Formula 1 nutritional shakes water-mixable shake. It’s rich, creamy and delicious,
combine the benefits of personalized nutrition and ready in 10 seconds so you can now enjoy a
healthy meal when you’re on the go!
with convenience so you can enjoy healthy,
delicious meals and easily make managing
your weight part of your lifestyle.
Formula 1
A DELICIOUS, NUTRITIOUS WAY TO STAY HEALTHY
Formula 1 allows you to personalize your shake with
protein to fit your body type and goals, and fruit for
additional nutrients and flavor combinations.
IT WATERS DOWN THE COMPETITION
No other nutritional beverage has ALL of the benefits
of Formula 1 Instant.
• 20g of protein
• Calcium equivalent of one glass of milk,
but lactose-free and dairy-free
• Antioxidants equal to a serving of fruit
• 24 vitamins and minerals
• Creamy Chocolate and Vanilla Dream flavors
• 0 trans fats
• Cholesterol-free and wheat-free
• Kosher
A HEALTHY MEAL
For over 30 years, Formula 1 has provided balanced
nutrition in a low-fat, soy protein shake!
Protein Comparison Chart
• Helps manage weight for better health HARD-BOILED EGG 6g
• Contains 9g of protein and healthy fiber PEANUT BUTTER SANDWICH (2 TBSP.) 7g
• Nourishes your body with Cellular Nutrition
FORMULA 1 WITH WATER 9g
• Includes up to 20 vitamins, minerals
and essential nutrients AVERAGE BOWL OF CEREAL WITH MILK 10g
• Available in a variety of delicious flavors FORMULA 1 WITH SKIM MILK AND FRUIT 18g
• Customize with Personalized Protein Powder or
FORMULA 1 INSTANT 20g
Protein Drink Mix for additional protein benefits
FORMULA 1 WITH MILK, FRUIT AND
PERSONALIZED PROTEIN POWDER 25g

3. D I S T R I B U T O R R E F E R E N C E G U I D E
Retailing Tips: FORMULA 1
Who to New Weight- Moms Busy Prime Gen H
Target Management Professionals Timers (Ages 18-29)
Customers and Hourly (Ages 50+)
Workers
Why People struggling Moms want to In today’s Prime Timers They’ll be the first
Formula 1 with weight stay healthy and “fast-food” world, want optimal to admit they do
management have energy as these customers good nutrition not eat healthy
? want to improve
nutrition while
they take care
of their family.
often do not have
the time or the
to maintain their
vitality and
enough. Formula 1
offers a convenient
working toward Formula 1 is an option to eat as active lifestyles. way to obtain
their weight- easy solution healthy as they better nutrition.
management when time is would like.
goals. limited.
Retailing Tips:
FORMULA 1 INSTANT
DOLLARS AND SENSE Existing
Formula 1
Customers
+ = $3.24/canister serving
These customers already value
$3.60/individual
packet serving the benefits of Formula 1 and will
Formula 1 Water respond favorably to the ease and
Instant 8 oz. convenience of this portable
1 serving addition to the line because it’s:
• Perfect as a second shake
• Fast when time is limited
or there is no blender handy
• Delicious and results-oriented
+ + + = $1.52 (Formula 1 Nutritional Shake Mix
with nonfat milk)/serving
like the original Formula 1
$2.34 (with Personalized Protein
Formula 1 Personalized Nonfat Fruit
Powder, nonfat milk and
1 serving Protein Milk 1 oz.
fruit)/serving
$1.18 Powder 8 oz. $0.31†
1 tbsp. $0.34*
$0.51
*Pricing established from research on vons.com.
†
Price stated is the mean of published prices, less taxes, in grocery stores in Los Angeles, CA, and New York, NY.

4. D I S T R I B U T O R R E F E R E N C E G U I D E
Attention, Movers & Shakers
GROW YOUR BUSINESS WITH FORMULA 1!
Formula 1 is Herbalife’s foundation of weight management and healthy nutrition.
With over 30 years of proven success, the line is the No.1 gateway that attracts
people into the business. Over 1,000,000 shakes are consumed every day in
over 70 countries around the world!
PRODUCTS
FORMULA 1 $35.45 FORMULA 1 INSTANT 12-Serving Canister 12 Packets
$38.85 $43.20
French Vanilla #3106
Creamy Chocolate #2794 #2796
Cookies ’n Cream #3110
Vanilla Dream #2795 #2797
Dutch Chocolate #3107
Cafe Latte #2775
Piña Colada #3141
ORDER TODAY!
Wild Berry #3108
Tropical Fruit* #3109
Specific Nutritional Needs $37.85
Allergen-Free†, Vanilla #3117
*
Milk-based formula containing 1 gram of soy protein per serving.
†
Free from soy, dairy and gluten.
DISTRIBUTOR TOOLS
ONLINE TOOLS
At MyHerbalife.com, access a
variety of tools that will help
grow your business:
MINI MIXER • Distributor Reference Guide
#8128; $4.25 • Flyers
Click “Tools & Training”¡“Product” ¡
“Product Information” ¡ “Weight Management”
¡ “Core Products” ¡“Retailing Tools.”
SHAKER
#8478; (pack of 5) $11.85 Other tools available:
#8477; (single cup) $2.45 • Product Training Presentations
POWER MIXER
#8112; $16.20 Click “Tools & Training”¡“Product” ¡
“Product Information” ¡ “Weight Management” ¡
“Core Products” ¡“Presentations.”
DELUXE SHAKER CUP MEASURING SPOON
#7094; $8.20 #8635; (pack of 10) $8.60
©2011 Herbalife International of America, Inc. All rights reserved. USA. PRD13134-USEN-04 03/11