A recall survey is a survey that inquires "recall bias." Our surveys are sent to people are the point of emotion, which is exactly when they make shopping decisions. For example, sometimes restaurants will have survey links at the bottom of receipts and they'll have you recall your experience a couple days later from the restaurant by taking some online survey. We are able to send a survey right when someone enters or leaves a restaurant, so there is no "recall bias."

1. Replacing Recall
Surveys With In the
Moment Surveys

2. • Recall Surveys: Surveys taken by the
consumer sometime after the contact
experience asking the consumer to
remember specific events and emotions
outside of the original context that they
occurred within.
• Point of Emotion Surveys: Surveys taken
by consumers during or directly after the
contact experience, when thoughts and
emotions are clearest and strongest.
Recall Surveys vs.
Point of Emotion
Surveys

3. • Refers to the skewing of data
that occurs the further that a
respondent gets from the
actual events.
• Factors involved in Recall
Bias:
o Inaccuracy of memory
o Differing emotional states
o Interference of media and
peers
What is Recall
Bias?

4. • Framing questions
effectively, using
control groups, and
considering pre-event
data can be helpful in
reducing recall bias.
• Gathering data as close
to the event as possible
is the most effective
way to reduce or recall
bias.
• Gathering data as the
event is occurring is the
only sure way to
eliminate recall bias
entirely.
Avoiding
Recall Bias

5. • App for mobile devices
allowing consumers to give
feedback before, during, and
after the point of decision.
• Offers in the moment data
from consumers without
requiring a transaction,
allowing access to extremely
valuable information about
non-purchasing potential
customers.
• Reduces or Eliminates Recall
Bias Entirely. Surveys On The Go

6. Mobile research is opening the door to consumer insights never before thought possible
and Mfour exists to help you uncover them. We design the best platform, recruit the
best panelists and deliver the highest-quality mobile market research in the world.
Available for Droid and Apple smartphones and tablets, our Surveys on the Go app was
designed by researchers and programmed by a team of the most talented in-house
developers around, which is why Surveys On The Go is the most downloaded, highest-
rated and technologically advanced native application in the mobile research market.
Email Here or visit us at http:www.mfour.com.
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Us