4. Bring Mobility to Interactive Selling:
! On-line and offline usage
! Connected/disconnected user
experience the same
! Automatic background
synchronization
! Enables collaboration between all
users
Mobile SyncA no-compromise “sometimes connected”
deployment model that provides the same
functionality and user experience as the
current online (browser-server) application
5. Technology Challenges
! Problems with Traditional Offline Applications
! Traditional client/server deployment, maintenance, and update
process is expensive and error prone
! Data synchronization model is typically batch oriented resulting in
“once-a-day” updates
! Update conflicts span hours or days; no real-time detection or
resolution of data conflicts
! Off-line application lacks key application features hindering
usefulness and end-user adoption
! Extremely large application footprint and resulting laptop
requirements – no future for PDAs and other lightweight devices
! Issues with typical Web based Applications
! Lack of coverage and inherent blackout zones (airplane)
! Slow connection speeds and interrupted sessions
6. Technology Challenges
! The application requires a robust application infrastructure: SQL
Database, Web/Application Server, Java Support (constraint
engine), I18N/L10N, Platform Independent User Interface
! Application deployment and maintenance
! large direct/indirect sales force – must install very easily (lightweight)
! Must retain the best part of web TCO – a zero deployment and self-
updating application (fault tolerant - self updating, self-healing)
! Same solution must run on laptops, PDAs, tablets, future devices
! Synchronization
! Bi-directional Data Synchronization with real-time conflict detection and
resolution - always available, and always up-to-date
! Background application and collateral deployment – restart after
failures or loss off connectivity (checkpoint restart and byte level
differencing)
8. Embedded
DB
Interactive Selling
Mobile Application
Interactive Selling
Web Application
PC
Blue Martini Interactive Selling
J2EE Services
App Updates
Collateral
Database
Sync
Mobile Device
Sync
Agent Config Pricing Quote
Oppty &
Leads Proposals
Global
Context
Messaging
Engine
Data
Engine
Blue Martini Data/App Sync
Services
Sync
Engine
Admin
Module
App
Updates
HTTP
WebSphere
JSP12 Servlet
2.3
EJB
JDBC JMS
MQe
HTTP
JNDI
Web
Services SSL
OSGi Solution
The IBM OSGi
Stack Enables the
full IS Application
to run on
disconnected
mobile devices.
IS Uses ESWE (WME,
SMF), MQe, & Cloudscape
Blue Martini Interactive Selling
Config Pricing Quote
Oppt &
Leads
Proposals
Data
Engine
Messaging
Engine
Sync
Agent
Enterprise
DB
MQe Messages
Compressed
&
Encrypted
HTTP
Blue Martini Bundles
Intelligent
Selling Sync Engine
Cloud-
scape MQe
SWT
UI
IBM Components
Web
HTTP/URL
Services
Web
Application
Service
XML Parser
Service
Log Service
Start Level
Service
Web
Container
Service
OSGI Services
IBM ESWE (J9, SMF)
9. OSGi Specification Components Used
! Framework
! Start Level Service – R3
! URL Stream and Content Handler Service – R3
! Services
! Log Service – R1
! HTTP Service – R1
! XML Parser Service – R3
! IBM Extensions (WME, SMF v3.5)
! Web Application Service
! Web Container Service
! Other IBM Components
! Cloudscape
! MQe
! Software Widget Toolkit (SWT)
10. Direct Sales Scenario
GPRS
Airport
802.11b
Extremely Satisfied
Customer!
Fast, accurate
proposal with
solution that fits
need.
Sync in background
while driving to the
airport, calls Product
Consultant.Site survey: Enters
requirements, does
needs analysis, shows
product collateral.
Gets feedback from PC
on quote line items at
the airport.
Builds proposal.
Updates configuration.
PC at Corporate
LAN
No
Access
Adds more details.
No
Access
Sends proposal to
the customer.
DSL
No
Access
11. Why is this a better approach?
! Entire Blue Martini IS Application works offline – no compromises
! Real-time Data Synchronization, which leads to real-time conflict
detection and resolution
! Non-intrusive synchronization - allows users to continue using the
application while synchronizing in the background
! Extremely small footprint: 20-25 MB, which includes the IBM Stack,
the BMS application and a fully-loaded database
! Self-updating application providing low TCO
! Scalable and secure - built on 100% IBM Pervasive Computing
Stack: Extension Services for WebSphere Everyplace
Blue Martini Mobile Sync Enables a new collaborative selling
model for the “sometimes connected” workforce
