This personal branding plan outlines Joseph Stromski's goals of starting a strategic communications/event planning firm and freelancing for arts magazines. It details his portfolio, social media assets and objectives for updating platforms like Twitter, Facebook, and blogs. Key messages focus on providing customized communication plans at affordable prices. Strategies include participating daily in social media conversations and subscribing to magazines. Progress will be evaluated by monitoring website stats and media coverage.

1. Personal Branding Plan
Joseph Stromski II

2. Portfolio
A portfolio should include an autobiography,
original work, resume and contact information
Assets: Google, Wordpress, Foursquare,
Facebook and Twitter
View my portfolio on Wordpress
View my portfolio on Google Sites

3. Goals
Start a strategic communications/event planning
firm
Freelance for arts and entertainment magazines
Increase target audience from 18 - 25 year-olds to
18 - 35 year-olds

4. Output Objectives
Update Twitter at least five times per day
Update Facebook twice per week
Update Wordpress and Google Site at least once
per week
Submit original writing samples to art and
entertainment magazines/corresponding Web sites
biweekly

5. Outcome Objectives
Increase Twitter followers by 10 per month
Increase overall daily unique blog visitor average
from 15 to 25
Average at least 25 unique visitors to Google Site
per week
To have a minimum of four articles published
yearly in nationwide arts and entertainment
magazines/on corresponding Web sites

6. S.L.O.T. (1/2)
Strengths:
I’m not an expert, but I know more than most
Quick learner
My tomorrow phone
I have a head start

7. S.L.O.T. (2/2)
Lesser Strengths:
I’m not an expert
Opportunities:
Every business can benefit from social media
Threats:
Almost everybody thinks they’re an expert

8. Key Messages (1/2)
Whether it's getting your message out through
print, managing your social networks and Web
site(s) or planning and executing events, Stromski
has the experience and knowledge to provide the
results you want through a customized plan at a
price you won't find anywhere else

9. Key Messages (2/2)
If you provide a service or product, regardless of
whether it's exclusive to you or a competing
product, it's in your best interest to inform the
public about it as quickly and concisely as
possible to maximize profits and increase your
client base

10. Strategies
Participate in Facebook, Twitter and clients’ sites’
conversations daily
Link Twitter anywhere it can be linked
Retweet pertinent tweets, articles and links
Subscribe to arts and entertainment magazines to
get a feel for target audiences and become familiar
with writing styles

11. Basic Timeline
Launch date of May 10, 2010
Short term:
Update social media according to Output
Objectives
Long Term:
Continuously monitor all updates, stats and
media coverage

12. Evaluation
Track Wordpress stats
Track bit.ly stats
Monitor Twitter followers
Monitor print/Web publications, name and clients
using Google Alerts

13. Find Me
Google
Wordpress
YouTube
Twitter
Facebook
Linkedin
Foursquare