Increase your market share in real estate broking by getting maximum listings. Buyers inquire first with brokers who have more listings and your marketing investments give more return when buyers get more options.

1. Get More Listings – Gain
Market Share

2. Introduction
• Why you should focus on getting listings?
• How to generate listing lead?
• What to present to the seller ?
• What to do once you get listing?

3. Why you should focus on listings
• Slow market is the best time to get more listings
• You can carry upto 100-150 listings in such times

4. Why you should focus on listings
• The time require to service listing is less than to service
buyers
• A buyer may not be able to afford the house he is looking
for, but a seller would be owning one house, so that gives
assurance to the broker
• Buyers are fickle and sellers are real

5. Why you should focus on listings
• Buyers approach the broker who has maximum listings so it
pays for carrying a huge inventory
• Maximum options to buyers help them take a quicker
decision
• All the marketing investment you do will get more effective
as for any kind of buyer inquiry you generate, probably you
have a matching property

6. Why you should focus on listings
• Less competition : as the market slows down most of the
brokers are chasing buyers and sellers are not approached
• Sellers sometimes need money and you may get a
“distressed” seller
• Some sellers may agree to give double brokerage for the
buyers agent also.

7. How to generate listing lead
Approach your contact base
• Past clients
• Circle of influence
• Small time builders
• Investors

8. Free appraisal
• Do free property appraisal

9. Do an education campaign
• 10 things you should take care before selling your home
• How to right price your home
• Seller’s guide

10. Postcard campaign
– Just listed/ just sold cards
– In your focused market

11. Expired listings

12. Mass email campaign
• There are companies which offer one mass email services
from 5 paisa to 10 paisa..

13. Social media
• Facebook / Twitter through your own network and profile
updates

14. Leaflet marketing
• This has to be done in your geographical area and has to be
done repeatedly.

15. Advertisement in newspaper
• Most costly way and would get out of geography.
• However may be useful in case of the target is niche market
like:
– Warehouse
– Luxury penthouses

16. What to present to the seller ?
• Meet the seller and present how you can help him sell the
property
– First meeting at his home
– And remaining meetings at your office
• Ideally if the property is good and right priced, you should
aim to get an exclusive mandate.

17. CMA data
• Comparative Market Analysis:
• Properties near by and of same class
• Very important to price the property at a lower rate than the
market.

18. What to present
• Marketing plan for the property:
– Open house
– Advertisement
• Use RE/MAX brand
• Offer more services
• Be informative
• Set yourself apart from your competition
• Use office tools
• How to stage the property

19. Send seller testimonials
• Get some testimonials from your past customers
• Make a 4 page document mentioning all the testimonials.
• Send it after the meeting.

20. Send pre-listing packet
• A seller guide
• Checklist

21. What to do once you get
listing?

22. Whatever committed in listing presentation

23. Online list on RE/MAX portal and other online portals

24. Send the property to various network
• RE/MAX / Local association

25. Schedule an Open house

26. Make a YouTube video
• Each gmail account has a free YouTube channel
• Make a small video of property and upload on the same
YouTube channel

27. Write a blog
• Each property listing should have a blog
• Its free

28. Make Slideshare
• Make a PPT and upload
• Use keywords which match the property

29. Make a Facebook page
• Put content which is useful to the client regularly
• upload property video link

30. Domain name for each listing
• WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM
• BOOK DOMAINS OF AREA IN WHICH YOU OPERATE
AND POINT THEM TO THE LISTINGS TO GET
WONDERFUL SEARCH ENGINE RESULTS

31. Thank You