1. MKT 389
CONTENT THAT SELF-REPLICATES

2. SELF-REPLICATING
CONTENT
The unique role of social media in content marketing
Social influencers models and WOM for content marketing
Measuring impact (what’s working and what isn’t)

3. SOCIAL MEDIA AND
CONTENT
Can one exist without
the other?
Why?
Why not?

4. EXERCISE
Facebook
Twitter
Instagram
Pinterest
Tumblr
Google+
How can each of these channels to be used uniquely to
extend the impact, life and reach of a story? Find an example.

5. SOCIAL INFLUENCER
MODELS
Word of mouth and social
media content marketing go
hand in hand. Why?
What are social influencers?
Why are they critical to
spreading content? What are all
the ways this is done?
On Facebook, YouTube, Twitter,
Instagram, Pinterest, Tumblr?

6. MEASURING IMPACT

7. KEY PERFORMANCE
INDICATORS (KPI’S)
Results?
Engagement?
Both!

8. ANALYTICS PYRAMID
Different levels of the
organization care about
different things
Be prepared to message and
speak to effectiveness of
content in a contextual way
Don’t speak to the C suite
about ‘engagement’ instead
tell them about Costs per
lead and lead conversion

9. TYPES OF METRICS
Consumption metrics
Sharing metrics
Lead generation metrics
Revenue/sales metrics
Management by
objective/return on
objective is key!