Markus Giesler
1 SlideShare 15 Seguidores
Personal Information
Organización/Lugar de trabajo
Toronto, Canada Area Canada
Ocupación
Marketing Prof
Sector
Education
Sitio web
www.shapingmarkets.com
Acerca de
I am an Associate Professor of Marketing at the Schulich School of Business and “one of the best recognized experts studying high-technology consumer behavior" (WIRED Magazine). I uncover what drives the success of products in dynamic technology markets such as digital, pharmaceutical, or automotive markets and how firms can develop effective marketing strategies for such products. This knowledge is relevant to technology businesses, consumers, policy makers, and marketing.
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allergan innovation diffusion emotional branding brand botulinum toxin doppelganger brand images doppelganger brand image botox cosmetic market creation brand image battles culture botox brand image battle
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A Little Innovation Story

Hace 11 años • 3759 Visualizaciones
Personal Information
Organización/Lugar de trabajo
Toronto, Canada Area Canada
Ocupación
Marketing Prof
Sector
Education
Sitio web
www.shapingmarkets.com
Acerca de
I am an Associate Professor of Marketing at the Schulich School of Business and “one of the best recognized experts studying high-technology consumer behavior" (WIRED Magazine). I uncover what drives the success of products in dynamic technology markets such as digital, pharmaceutical, or automotive markets and how firms can develop effective marketing strategies for such products. This knowledge is relevant to technology businesses, consumers, policy makers, and marketing.
Etiquetas
allergan innovation diffusion emotional branding brand botulinum toxin doppelganger brand images doppelganger brand image botox cosmetic market creation brand image battles culture botox brand image battle
Ver más