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Cost, Reach and Engagement

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Martin Hawksey
Martin Hawksey

Presentation given at the JISC Winter Fayre in Edinburgh on 25th February 2011. The presentation looks at the growing influence of social networking sites in course and resource discovery/promotion. More information here http://mashe.hawksey.info/2011/03/value-of-recommendation/

EducationTechnology
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Cost, Reach and Engagement #jiscwf #n2 Cost, Reach and Engagement CREATE, Reach and Engage Martin Hawksey or @mhawksey e-Learning Advisor (Higher Education) http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning
Slides are available from http://slidesha.re/esO0Mn Links for this presentation are bundled at http://bit.ly/jiscwf-n2← case sensitive If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey) Cost, Reach and Engagement #jiscwf #n2
History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 First Web Server from Wikimedia Commons
History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 Archie By DavidDMuir
Cost, Reach and Engagement #jiscwf #n2
Recommendation Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2 $2.34
Cost, Reach and Engagement #jiscwf #n2 $2.34
Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90
Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90
Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90
Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90
Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52
Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52 Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/
How can I recommend courses at your institution? Cost, Reach and Engagement #jiscwf #n2
How can I recommend resources on your course? Cost, Reach and Engagement #jiscwf #n2
Ways to enable recommendation Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/ Use a share button service like ShareThisAddToAny Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1 Cost, Reach and Engagement #jiscwf #n2
Google Social Search Cost, Reach and Engagement #jiscwf #n2
Thank you! Questions? Cost, Reach and Engagement #jiscwf #n2
mhawksey@rsc-ne-scotland.ac.uk @mhawksey RSC MASHehttp://bit.ly/mashe Cost, Reach and Engagement #jiscwf #n2

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Cost, Reach and Engagement

  • 1. Cost, Reach and Engagement #jiscwf #n2 Cost, Reach and Engagement CREATE, Reach and Engage Martin Hawksey or @mhawksey e-Learning Advisor (Higher Education) http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning
  • 2. Slides are available from http://slidesha.re/esO0Mn Links for this presentation are bundled at http://bit.ly/jiscwf-n2← case sensitive If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey) Cost, Reach and Engagement #jiscwf #n2
  • 3. History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 First Web Server from Wikimedia Commons
  • 4. History of web search: In the beginning … Cost, Reach and Engagement #jiscwf #n2 Archie By DavidDMuir
  • 5. Cost, Reach and Engagement #jiscwf #n2
  • 6. Recommendation Cost, Reach and Engagement #jiscwf #n2
  • 7. Cost, Reach and Engagement #jiscwf #n2
  • 8. Cost, Reach and Engagement #jiscwf #n2
  • 9. Cost, Reach and Engagement #jiscwf #n2
  • 10. Cost, Reach and Engagement #jiscwf #n2
  • 11. Cost, Reach and Engagement #jiscwf #n2 $2.34
  • 12. Cost, Reach and Engagement #jiscwf #n2 $2.34
  • 13. Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90
  • 14. Cost, Reach and Engagement #jiscwf #n2 $2.34 $0.90
  • 15. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90
  • 16. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90
  • 17. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52
  • 18. Cost, Reach and Engagement #jiscwf #n2 $0.43 $2.34 $0.90 $2.52 Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/
  • 19. How can I recommend courses at your institution? Cost, Reach and Engagement #jiscwf #n2
  • 20. How can I recommend resources on your course? Cost, Reach and Engagement #jiscwf #n2
  • 21. Ways to enable recommendation Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/ Use a share button service like ShareThisAddToAny Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1 Cost, Reach and Engagement #jiscwf #n2
  • 22. Google Social Search Cost, Reach and Engagement #jiscwf #n2
  • 23. Thank you! Questions? Cost, Reach and Engagement #jiscwf #n2
  • 24. mhawksey@rsc-ne-scotland.ac.uk @mhawksey RSC MASHehttp://bit.ly/mashe Cost, Reach and Engagement #jiscwf #n2

Editor's Notes

  1. Archie is a tool for indexing FTP archives, allowing people to find specific files. It is considered to be the first Internet search engine.[1] The original implementation was written in 1990 by Alan Emtage, Bill Heelan, and J. Peter Deutsch, then students at McGill University inMontreal.
  2. Google's PageRank method