1. Beat Mapping
Michael Roberts

2. Beat Mapping
• Beat Map
• Beat Focus
• Beat Expectations
• Beat Sources

3. Beat Mapping
• Beat Map
• Beat Focus
• Beat Expectations
• Beat Sources

4. Map the beat
Discuss, list, and create
a web to illustrate all the
possible people,
organizations,
institutions, topics, etc.
within the boundaries of
your beat.

5. Beat Mapping
• Beat Map
• Beat Focus
• Beat Expectations
• Beat Sources

6. Focus the beat
Review the web that
illustrates the potential
landscape of your beat,
then select those parts
that will be your focus in
the coming year.

7. Beat Mapping
• Beat Map
• Beat Focus
• Beat Expectations
• Beat Sources

8. Beat expectations
List expectations for
content and other
outcomes or activities,
by day, week, month,
quarter. Expectations
combine measures of
quality and frequency.

9. Beat Mapping
• Beat Map
• Beat Focus
• Beat Expectations
• Beat Sources

10. Network of sources
Consider the range of
sources needed to
meet expectations.
Identify areas for
source development.

11. Beat Mapping: What did you see?