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Coaching blogs




Michael Roberts, The Arizona Republic
Two assumptions

Blogs are another format for
conveying news and information.


Blogs are to supplement stories,
not replace them.
Three blog forms


  • Aggregator
  • Insider
  • Commentator
AGGREGATOR: Blogs that emphasize aggregation are to be
prime sources of news and information on a given topic, trend or
blend of traditional beats. The blog will make connections and
stitch together common threads within the topic. The blogger
could link users to other websites, as well as multimedia story
forms such as videos, slideshows and FLASH packages and
social media channels such as Twitter and Facebook.
INSIDER: Insider blogs emphasize
stories or events behind the scenes
and around the news. Such blogs
incorporate short items such as
observations, anecdotes, quotes,
photos, links to related content.
Much of the material in this kind of
blog comes off news already
published in another form (i.e.
stories; alternative story forms;
columns; photos; multimedia.) Posts
may look ahead and anticipate
events. These could be a group
effort or single author with expertise
in the topic.
COMMENTATOR:
Commentator blogs are an
extension of existing
columnists, reviewers and
editorial writers’ work, and
are meant to convey the
views and personalities of
the authors. Blog posts can
be quick responses to
breaking news, follows to
published columns, or other
material that augments the
authors’ columns or
reviews.
• Aggregator
                                    • Insider
Mayor’s top aide is suspended
following allegations of domestic   • Commentator
violence. Police called to the
aide’s home Saturday night by
911 call from wife. Aide taken
away. No charges filed yet.
Twitter
Blogs
Coaching Blogs
Coaching a blog
…keeping taxpayers, residents and students
informed on K-12 education issues in the
Phoenix, Arizona and across the nation.
National Education Association issues new study
             linking student performance to teacher pay.

             Sunrise school board votes down proposal to
             allow advertising on stadium scoreboard.

             State school board increases number of charter
  Story?     schools that can be approved each year.

             Local elementary school shows huge leap in
             reading scores with experimental program.

Blog post? Local gym teacher suspended for sexual
             relationship with student.

             EPA issues new guidelines for handling
             hazardous materials in high school science labs.
Create a blog…
Proposal: (Your blog)


         1) Focus / audience
         2) Type
         3) Frequency
Coaching Blogs
http://newstrainers.wordpress.com


                           newstraining blog




       http://www.slideshare.net/michael.roberts
Coaching Blogs

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Coaching Blogs

  • 1. Coaching blogs Michael Roberts, The Arizona Republic
  • 2. Two assumptions Blogs are another format for conveying news and information. Blogs are to supplement stories, not replace them.
  • 3. Three blog forms • Aggregator • Insider • Commentator
  • 4. AGGREGATOR: Blogs that emphasize aggregation are to be prime sources of news and information on a given topic, trend or blend of traditional beats. The blog will make connections and stitch together common threads within the topic. The blogger could link users to other websites, as well as multimedia story forms such as videos, slideshows and FLASH packages and social media channels such as Twitter and Facebook.
  • 5. INSIDER: Insider blogs emphasize stories or events behind the scenes and around the news. Such blogs incorporate short items such as observations, anecdotes, quotes, photos, links to related content. Much of the material in this kind of blog comes off news already published in another form (i.e. stories; alternative story forms; columns; photos; multimedia.) Posts may look ahead and anticipate events. These could be a group effort or single author with expertise in the topic.
  • 6. COMMENTATOR: Commentator blogs are an extension of existing columnists, reviewers and editorial writers’ work, and are meant to convey the views and personalities of the authors. Blog posts can be quick responses to breaking news, follows to published columns, or other material that augments the authors’ columns or reviews.
  • 7. • Aggregator • Insider Mayor’s top aide is suspended following allegations of domestic • Commentator violence. Police called to the aide’s home Saturday night by 911 call from wife. Aide taken away. No charges filed yet.
  • 12. …keeping taxpayers, residents and students informed on K-12 education issues in the Phoenix, Arizona and across the nation.
  • 13. National Education Association issues new study linking student performance to teacher pay. Sunrise school board votes down proposal to allow advertising on stadium scoreboard. State school board increases number of charter Story? schools that can be approved each year. Local elementary school shows huge leap in reading scores with experimental program. Blog post? Local gym teacher suspended for sexual relationship with student. EPA issues new guidelines for handling hazardous materials in high school science labs.
  • 15. Proposal: (Your blog) 1) Focus / audience 2) Type 3) Frequency
  • 17. http://newstrainers.wordpress.com newstraining blog http://www.slideshare.net/michael.roberts