Press Release & Technical Case Study PhillyTech Launches SHOP Clothing's Website by Founder & CTO of PhillyTech - Michael C. Bertoni SHOP Clothing, www.leshopclothing.com, is an exclusive women’s clothing and accessories boutique based in Haddon Township, NJ with fashion forward clothing for the Chic’ girl on a budget, with the concept of “Outfits Under $100”. SHOP carries the most current trends in jewelry, handbags and tops retailing from $28-$68, and jeans, jackets and coats ranging from $48-$98. Heather Hohweiler is the Visionary behind SHOP and brings over 20 years of experience in the fashion industry, professional styling and buying and works to craft the perfect look for her clients. Creative Director Jason Brantly (www.jasonbrantly.com) concepted & designed a unique design for SHOP and then reached out to PhillyTech Founder & CTO Michael Bertoni to develop a visually dynamic website for SHOP that showcased its local brand and value for SHOP’s clients. Business Challenges – It was extremely challenging for clients to locate SHOP’s store in Haddon Township, NJ, and branding and awareness was limited to Heather’s over 900 Instagram followers. Design & Technical Requirements – Simple website navigation, custom slider to showcase images, mobile responsive, Instagram integration, Google Map integration, Ease to Contact (Contact Form, Store Hours, Address, Email, Phone Number), Owner and Manager Profiles. PhillyTech, LLC., www.phillytech.co, is based in Philly and is the #1 Resource for Tech, Digital & Social Selling. They specialize in website design & development, custom application development, mobile development, IT staffing, SEO and business development for their clients. Michael C. Bertoni can be reached at mbertoni@phillytech.co or 215.817.3295. DESIGN & TECHNICAL SHOWCASE Vector Logo, Header, Simple Site Navigation, Contact & Store Details. Custom Mobile Responsive Slider & Sliding Header. SEE – SHOP Branding & Instagram Integration. FIND – Google Map Integration. CONTACT – Form, Contact & Store Details. ABOUT – Owner & Manager Details THANK-YOU FOR YOUR REVIEW OF SHOP! For any questions please reach out to:Michael C. Bertoni – Founder & CTO – PhillyTech - 215.817.3295, mbertoni@phillytech.co - www.phillytech.co www.twitter.com/MichaelBertoni  www.linkedin.com/in/michaelbertoni33

1. PRESS RELEASE & TECHNICAL CASE STUDY
PHILLYTECH Launches SHOP
Clothing’s Website!
by Founder & CTO of PhillyTech
Michael C. Bertoni

2. PHILLYTECH LAUNCHES SHOP CLOTHING’S BRAND & WEBSITE!
 SHOP Clothing, www.leshopclothing.com, is an exclusive women’s clothing and accessories
boutique based in Haddon Township, NJ with fashion forward clothing for the Chic’ girl on a budget,
with the concept of “Outfits Under $100”. SHOP carries the most current trends in jewelry,
handbags and tops retailing from $28-$68, and jeans, jackets and coats ranging from $48-$98.
 Heather Hohweiler is the Visionary behind SHOP and brings over 20 years of experience in the
fashion industry, professional styling and buying and works to craft the perfect look for her clients.
 Creative Director Jason Brantly (www.jasonbrantly.com) concepted & designed a unique design
for SHOP and then reached out to PhillyTech Founder & CTO Michael Bertoni to develop a visually
dynamic website for SHOP that showcased its local brand and value for SHOP’s clients.
 Business Challenges – It was extremely challenging for clients to locate SHOP’s store in Haddon
Township, NJ, and branding and awareness was limited to Heather’s over 900 Instagram followers.
 Design & Technical Requirements – Simple website navigation, custom slider to showcase
images, mobile responsive, Instagram integration, Google Map integration, Ease to Contact
(Contact Form, Store Hours, Address, Email, Phone Number), Owner and Manager Profiles.
PhillyTech, LLC., www.phillytech.co, is based in Philly and is the #1 Resource for Tech, Digital & Social Selling. They specialize
in website design & development, custom application development, mobile development, IT staffing, SEO and business
development for their clients. Michael C. Bertoni can be reached at mbertoni@phillytech.co or 215.817.3295.

3. DESIGN & TECHNICAL SHOWCASE
 Vector Logo, Header, Simple Site Navigation, Contact & Store Details.
 Custom Mobile Responsive Slider & Sliding Header.
 SEE – SHOP Branding & Instagram Integration.
 FIND – Google Map Integration.
 CONTACT – Form, Contact & Store Details.
 ABOUT – Owner & Manager Details

4. VECTOR LOGO, HEADER, SIMPLE SITE NAVIGATION, CONTACT & STORE DETAILS

5. CUSTOM MOBILE RESPONSIVE SLIDER & SLIDING HEADER

6. SEE - SHOP BRANDING & INSTAGRAM INTEGRATION

7. FIND - GOOGLE MAP INTEGRATION

8. CONTACT – FORM, CONTACT & STORE DETAILS

9. ABOUT – OWNER & MANAGER DETAILS

10. THANK-YOU FOR YOUR REVIEW OF SHOP!
For any questions please reach out to:
Michael C. Bertoni – Founder & CTO – PhillyTech - 215.817.3295
mbertoni@phillytech.co - www.phillytech.co
www.twitter.com/MichaelBertoni
www.linkedin.com/in/michaelbertoni33
www.jasonbrantly.com www.phillytech.co