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The Impact Of Volume On Reach and Conversion
• Publishers publish every day on each topic, category or theme
• Organic Traffic goes up with each new article published
• Diminishing return? (see below)
• Optimize content budget vs. paid distribution budget
• Increasing frequency will increase Organic + Social % of Total PVs
A few times
a year
1-2X per
month
< monthly 1-2X per
week
1 per day More than
1 per day

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