Michael Burns portfolio

Michael Burns,[object Object],Digital Portfolio,[object Object]

Ohio State University Medical CenterInteractive Strategy,[object Object],OneSource Intranet,[object Object],[object Object]

Did not adequately serve needs of divergent audiences: physicians, nurses, educators, researchers, executives

Limited ability to display multiple news and feature articles

Poor site search experience,[object Object]

Seven different audience-based home pages; users self-select their view, have ability to personalize links

Rotating main features with improved graphic display, plus scrolling headlines

Search improved by adding keyword “best bets,” indexing fewer sites, deleting outdated documents,[object Object]

Outdated design, focused too heavily on patient/visitors audience

Url (jamesline.com) was non-compliant with brand standards, reflected retired marketing campaign,[object Object]

Contemporary design highlights all three audiences of researchers, patients/visitors and donors

New url (cancer.osu.edu) meets brand standards, follows taxonomy used by other OSUMC sites,[object Object]

Netscape.comContent creation: Cool Site of the Day,[object Object]

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