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Apps Market Research

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  • 14. !""#$%&'()*$+),)&'-.$ • !"#$%#&'($)%*+',%'"#%#$-(.*$/#$'0%12#&$2($#00%32&40%&%"+)#%.*2#%($%#$5*4($)%4*+.%/#&26% • 7#.4%(/3*.'&$',%(8%'"#%32&1#%(0%$*'%12#&$%9%:*$;'%#&'%'"#.#<,%=>?%3.(*.('4,%(8%'"#%#$-(.*$/#$'%(0%$*'%12#&$%'"#$%9%:(22%$*'%8##2%'"#% @&1A%B:"#.#%/&A($)%8**CD%(0%12#&$6%% • 9'%(0%E>F=%(/3*.'&$'%'*%"&-#%&%12#&$%#$-(.*$/#$'%:"#$%#&'($)%*+'6%% • 98%&%.#0'&+.&$'%C*#0$G'%2**A%12#&$,%9%:(22%$*'%#&'%'"#.#6% • 7#.4%/+1"%0*,%=*%H#&'%$#&'H,%IJKLM%(0%'"#%/*0'%(/3*.'&$'%($).#C(#$'6% • ="#% 3"40(1&2% &$C% &(.% 12#&$2($#00% ($% &% .#0'&+.&$'% &.#% (/3*.'&$'% 8&1'*.0% :"(1"% 1*+2C% +2'(/&'#24% 3#.0+&C#% *.% C(00+&C#% /#% 8.*/% @#($)%&%1+0'*/#.%*8%'"&'%#0'&@2(0"/#$'6% • >8%N=E>F=%(/3*.'&$1#<% • L%12#&$%#$-(.*$/#$'%(0%#O'.#/#24%(/3*.'&$'%:"#$%#&'($)%*+'6% • 7#.4%(/3*.'&$'%P%9%1&$G'%#&'%&'%&%.#0'&+.&$'%'"&'%&33#&.0%'*%@#%+$0&$('&.46% • F+3#.%(/3*.'&$'6%%J>J,%9%+0+&224%01*3#%*+'%'"#%@&'".**/06%%9%'#$C%'*%'"($A%'"#4%&.#%&%)**C%($C(1&'(*$%*8%"*:%12#&$%'"#%A('1"#$%(06% • 9'%(0%#O'.#/#24%(/3*.'&$'%8*.%3#.1#3'(*$%*8%Q+&2('4%&$C%*8%12#&$2($#00%*8%'"#%A('1"#$6% • 98%'"#%#$-(.*$/#$'%(0%C(.'4%*+'0(C#,%"*:%12#&$%1*+2C%('%@#%*$%'"#%($0(C#6%%9'G0%2(A#%@#($)%0#.-#C%&%"&/@+.)#.%&$C%8.(#0%*$%&%'.&0"% 1&$%2(C6% • 7#.4,%-#.4%(/3*.'&$',%7#.4%(/3*.'&$',%9%C*$G'%.#&224%1&.#,%9%).#:%+3%($%?(''0@+.),%&$C%('G0%3.#''4%C(.'4%0*%'"&'G0%:"&'%9;/%+0#C%'*6%% • L%12#&$%#&'($)%&.#&%)(-#0%/#%&%8##2($)%*8%1&.#%&$C%12#&$2($#00%*8%'"#%:"*2#%#0'&@2(0"/#$'%B&2'"*+)"%9%A$*:%P%1*$01(*+024%P%'"&'% '"#%A('1"#$%/&4%$*'%8*22*:%6%6%6D%&$C%9%#O3#1'%'"&'%:"#$%9%#&'%*+'6% • KO'.#/#24%(/3*.'&$'6%M*$P$#)*'(&@2#,%&$%#&'#.4%ENF=%@#%12#&$6% • 9';0%&%C#&2%@.#&A#.%(8%'"#%#$-(.*$/#$'%(0%+$'(C46%7#.4%(/3*.'&$'6% • 9'%.&$A0%($%'"#%'*3%R%&/*$)%0#.-(1#%&$C%8**C%Q+&2('46% • KO'.#/#24%(/3*.'&$'%P%(8%'"#%C($($)%#$-(.*$/#$'%(0$G'%12#&$,%9G22%&00+/#%'"&'%'"#%A('1"#$%(0$G'%#('"#.6% • 9'G0%-#.4%(/3*.'&$'6%I.+1(&2,%&$C%&%0"*:0'*33#.,%(8%'"#%#$-(.*$/#$'%(0%$*'%12#&$%:#%:(22%$*'%#&'%'"#.#6%% • 9'G0%&%C#&2%@.#&A#.6%I2#&$2($#00%(0%$#O'%'*%S*C2($#006%TPD%% • >8%'"#%+'/*0'%(/3*.'&$1#6%#O'.#/#24%(/3*.'&$'% • U*.%/#,%&%12#&$%#$-(.*$/#$'%(0%'"#%E>F=%(/3*.'&$'%1*$0(C#.&'(*$,%$*'%5+0'%8**C%&$C%#&'($)%+'#$0(20%@+'%'"#%&(.,%8+.$('+.#%&$C% 82**.%1*-#.($)6%%% • V#($)%&%2(''2#%>IW%&@*+'%12#&$%('%(0%/&5*.%(/3*.'&$'6%9'%/&A#0%('%8##2%1*/8*.'&@2#%&$C%/&A#0%/#%8##2%2(A#%'"#4%1&.#%&@*+'%:"&'% '"#4%&.#%C*($)6! ! !% "'/0'1)*&'2$&34$5/3614)3*1&7$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ -.&,)8&-(9-/:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$;&3<&'2$=>??$ !!!!!!!!!!!!!!!!!!!!!!!!!!!
  • 15. !""#$%&'()*$+),)&'-.$ ####$%&# '()*+,-./01#023*,)-40*2$ ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! "'/0'1)*&'2$&34$5/3614)3*1&7$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ -.&,)8&-(9-/:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$;&3<&'2$=>??$ !"!!!!!!!!!!!!!!!!!!!!!!!!!
  • 17. !""#$%&'()*$+),)&'-.$ ####$%&# '()*#+(,-./0#1,,)# ! ! "#$!%&'!($$)! ! ! ! ! ! ! ! ! ! ! ! !"#$%&'(()&*)$+& ! & & & & & & & & & ! & & & & & & & & & & & & & "'/0'1)*&'2$&34$5/3614)3*1&7$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ -.&,)8&-(9-/:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$;&3<&'2$=>??$ !"!!!!!!!!!!!!!!!!!!!!!!!!!
  • 19. !""#$%&'()*$+),)&'-.$ ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! "'/0'1)*&'2$&34$5/3614)3*1&7$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ -.&,)8&-(9-/:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$;&3<&'2$=>??$ !"!!!!!!!!!!!!!!!!!!!!!!!!!
  • 20. !""#$%&'()*$+),)&'-.$ #$!% &''%()*+,-**%./0-1*%% % ! ! "#$%& '()*(+*#, -#+%. /00%$*(+%!1%2%,3% "#$%&'!(#)!*%+%),-.+*!)%*/&,)!.+0#1%2!0,'34(&#5!678%&(48/((.0.%+-9!1#$%&': 8/;'0).<-.#+ =3,)*%!-3%!%+$4/'%)!,!)%*/&,)2!)%0/)).+*!(%%>!=#+'.$%)?! • ".+.1/1!0#+-),0-!&%+*-3'! • @/A!B!6$,A'C1#+-3'C5%%D':!*%-!E!6$C1C5:!()%%! • F.)'-!B!6$C1C5:!()%%!67G).,&!<%).#$9:! • H.'0#/+-!<%).#$'! • I,A!-#!)%1#J%!,$J%)-'! • I,A!(#)!,$$.-.#+,&!67<)%1./19:!0#+-%+-! •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  • 37. !""#$%&'()*$+),)&'-.$ "#$!%&'(&')*!&'+,-(#.! • !"#$%#&'()*+#,-$#.$#$/)0/1#,0*-#*-102#3$40)1#5-$/1#(+1#&#)$6&*0$/74&+1'#+1280619# • :"#$%#$/)0/1#&'()*+#&.1+#;:7<=#(+1#)$6&*0$/74&+1'#+128061+>#+0./0%06&/*)?#3$21#*-&/#$/)0/1#&'()*+#0/#&/?#$*-12#&.1# .2$(59# • ;@"#$%#$/)0/1#A0+5&/06+#(+1#*-1+1#+128061+#B#+0./0%06&/*)?#3$21#*-&/#$/)0/1#,-0*1+#CD"E#$2#$/)0/1#4)&6F+#CG"E9# • H"#$%#$/)0/1#31/#(+1#&#)$6&*0$/74&+1'#+128061#+(6-#&+#I$(2+J(&21#$2#K$,&))&>#6$35&21'#,0*-#D"#$%#$/)0/1#,$31/9# CL1,E# # •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
  •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  • 59. !""#$%&'()*$+),)&'-.$ 5.1 Worldwide Smartphone Market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ource: BBC August 2010 "'/0'1)*&'2$&34$5/3614)3*1&7$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ -.&,)8&-(9-/:$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$;&3<&'2$=>??$ !"!!!!!!!!!!!!!!!!!!!!!!!!!
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