8. Many thought that if their brand
joined a conversation in a timely
manner they would be able to
influence further conversation
and drive brand love.
16. It comes down to three cs:
Content
Context
conversation
17. Quick note!
I define online conversation as the relevant
intersection of context and content.
CONVERSATION
RELEVANCY
context
content
18. how did the famous Superbowl tweet use the
3 C s?
19. THEY HAD GREAT CONTENT.
(powered by the BRAND LOVE for Oreo)
THE APPROPRIATE CONTEXT.
(THE SUPERBOWL BLACKOUT)
And AUTHENTIC CONVERSATION.
(the relevant intersection of context and
content)
20. The lesson from Oreo s Superbowl tweet should
have been about how brands can use their
personality to comment in a relevant fashion on
current events.